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Running an eCommerce store is no easy task, as there are lots of job involved in it.
Inhouse hiring has hidden expenses such as recruitment cost, training, official expenses, payroll expenses, technological investment, high taxation and many more.
Such expenses are going from your pocket silently and majority time there is no ROI on it.
To overcome this problem for eCommerce store owners, we at Mage Monkeys come-up with a solution.
We can help you to setup entire experienced & skilled eCommerce team at our premises. All HIDDEN EXPENSES will barred by us. In addition, our team will be 50%-70% cheaper compare to rates what you pay in your country.
Leverage our skills, experience and expertise. Outsource your eCommerce development, assistance, management, operational and ALL other jobs with us & SAVE BIG.
Magento is a big name in the eCommerce market adopted by numerous store merchants.
Leveraging all technical benefits from Magento can help your business to achieve a good number of sales.
But, the question is, are you leveraging all technological benefits?
You may surprise, but the answer is NO in many cases.
Latest Magento Trends:
Magento offers the latest technological trends such as PWA, Headless Commerce, AR/VR, Voice Search, AI, etc. Many eCommerce stores are not utilizing it and missing their power to gear up sales profits.
Security Updates:
Not all the Magento store applies security patches regularly. Installing such updates will make your store & more healthy.
Hosting Problems:
Many stores have to regularly deal with maintaining and resolve hosting/VPS-related problems. A store can go down due to it which negatively impacts your sales. Many technological solutions are available for the same which can solve your hosting problems.
Themes:
50% of stores in the web world are using the same old theme. They generally don’t upgrade the theme which leads to a slow-loading site and that impacts sales.
Magento Upgrades & Updates:
Not all the store updates and upgrade Magento store at regular intervals. Upgrading the Magento store to version 2 isn’t enough. You have to keep upgrading your store with every latest version. Approx 65% of Magento stores don’t upgrade to the latest version.
Data Learning:
Many store owners are unaware of what products are being searched insight their store. This can be developed through Magento programmer and you can have daily reports of what users searched on your site. If you are able to put the most searched products on the homepage and make sure searched products stay available then the sales will take a positive turn.
Unnecessary Codes & Plugins:
It’s been observed while auditing the client’s admin panel that many clients have still installed unnecessary codes and plugins which makes the site slower.
Apart from the above-listed points, there can be many tech games that can be played to make your Magento store more healthy.
We at Mage Monkeys have helped our clients to achieve their desired sales.
If you’re also struggling with sales or have any technical problem with your Magento store then we suggest you consult a Magento expert to leverage all Magento benefits & overcome your technical problems.
At Mage monkeys, we received an inquiry that read,
Hello, I’m interested to learn about migrating my Shopify store to Magento. Will it be beneficial? Let’s discuss this over a call. Ring me at XXX-XXX-XXXX.
Our sales team took the technical head to the conference and we explained to the client
what we will be doing for them.
After fetching all technical details from the client. Our tech team did a migration process in such a way that the site didn’t go down. The benefit client achieve with Magento
migration were:
Speed improvement: Unlike in Shopify, the source code of the site was handled by our team easily. Our team minimized the programmatic code size along with the media which resulted in a fast site
and more order.
Good SEO Result: The SEO works like a charm after migrating to Magento.
Our client was losing $500/day due to bad SEO settings!
Hosting Options: With Magento, a business is not obligated to stay with hosting that is bundled with the platform. Magento allows an eCommerce store to freely select any hosting company of their choice. It’s been observed many times that Shopify stores go down due to hosting problems which led to a crash in the sales graph. That’s not the case you will face with Magento.
Add-Ons that helped on saving tech budget.
No More FEES on EVERY ORDER: Earlier the client used to pay fees on every order which was saved after migrating in Magento. After migration FULL order amount started going into the client’s pocket.
More functionalities: The client’s store was leveraging more advanced functionalities which were giving ease to their business operations.
FREE Extensions: The extensions for which the client was paying in Shopify were available as FOC in Magento. That cost was also reduced.
Apart from the above, the client achieved many other business benefits. Their sales increased like never before. If you also want to increase your sales then leverage the benefits of Magento technology by migrating your store to Magento.
The COVID pandemic disturbed many business plans we had for the year. The next half we have left in 2020 will go down in recovering the loss of the first half.
Various new trends have started emerging which would mature and reach their true potential by 2021. By exploring these trends in the remaining half of 2020, you can make great progress and start 2021 in style.
eCommerce trends 2021 – Graph 2015 to 2023
PWA & Headless eCommerce It is so rare for a customer to understand the technical aspects of eCommerce services they love. But it doesn’t mean that it shouldn’t be shaped by the new technology trends.
Headless eCommerce on the other side is an interesting new trend that helps us separate the presentation layer from the eCommerce functionality of a webpage. With the help of PWA, One can personalize the customer experience and also enhance the quality of your content.
Mobile retail commerce sales from 2016 to 2021
Voice Shopping
Internet users are going crazy over voice shopping helping it gain so much traction. By the end of 2017, almost 13% of the people who own a smart speaker admitted that they make a purchase only with their voice.
OC&C strategy consultants have predicted that this 13% might have a significant rise for up to 55% within 2022. Records are showing a similar rise in the UK as well.
The launch of Amazon’s smart speaker “Echo” officially kick started this trend back in 2014. Since then, the user curve of the voice shopping trend is getting steeper by the day.
Voice shopping is still on the verge of getting perfected, but according to discussed statistics, it should only be getting better and popular over the years.
The major role of Social Media In eCommerce
The number of people who shop through the influence of social media is on the rise. Facebook and Instagram checkouts recently added a “Buy” button to their site which turned out to be a great strategy.
Apart from the effect it has on our everyday life; social media completely changed how we buy things. Brands should make use of this opportunity and escalate the position and popularity they have on social media. Your brand has better chances of getting recognized among the customers. With the number of hours we spend on social media rising every day; seeking help from Instagram Influencers is also a viable option for eCommerce businesses.
eCommerce Personalization
Personalizing your site plays a major role in getting your e-commerce business recognized. A wide range of products are available online and each product needs to get showcased in the right way to the right customer.
Failing to do so will result in your products remaining stagnant in your inventory without reaching the customers who require it. E-commerce Personalization lies in understanding the choice and needs of each customer and offering them a unique tailored experience. Employing this strategy will help you see a 20% increase in sales.
Research Online, Purchase Offline
People have always preferred to buy products offline after researching them online. And some might do the opposite of researching offline and buying them online.
Almost 88% of the customers browse through the internet before buying something. Even if there’s nothing new to this, the number of people who follow this strategy would grow in 2021.
SMS (Text) Marketing for eCommerce Sites
A report produced by mobilestatistics.com says that an average person spends about 90 minutes a day staring at their phones. By summing this up, we spend about 23 days a year and almost 4 years of our life doing nothing but this.
Although there is nothing new about text messaging, there are several brands that still don’t use it to its full potential in communicating with their customers.
Emails have an opening rate of 20% whereas this goes as high as 98% in the case of text messages. To put it in simple words, the odds of a customer seeing a text message are significantly higher.
User-generated content (including influencers and reviews)
Customers have a hard time trusting traditional adverts, and they choose to prefer recommendations and reviews instead. Almost 68% of online shoppers say that reliable reviews were all they needed to make a purchase.
The reviews that online shoppers leave for a product is the most sought-after user-generated content. To increase customer engagement rate, give more importance to reviews of both your business and individual products.
Price Transparency
Customers lose interest and opt-out of the checkout process when they encounter unforeseen fees and charges. By remaining transparent about your prices, fees, practices, and charges, you have better chances of success while entering into 2021.
Apart from being open and upfront about your prices and fees, there are certain things that you should take care of. You must avoid withholding any information in the fine print about your data privacy, return policy, and exceptions.
Free Shipping and Free Returns
Free shipping is ubiquitous and this trend is only going to grow in popularity in 2021. Almost every consumer expects their products to have free shipping and it will be extremely hard to pin a delivery fee on to a purchase particularly if the product costs above a certain price range.
If you don’t currently have an option to deliver your products for free, this a great time to start thinking about ways to make it possible. This might be a major factor that’s holding back your sales. Offering various delivery options and each having their own speed is a great start. If you are planning on taking it up a notch, offer free returns too.
Environmental Topics Influence Buyers
Green consumerism is gaining more attention than ever before and brands should start giving importance to it. Half of the online consumers admit that environmental factors play a major role in making purchase decisions.
It is essential for e-commerce businesses to adapt to various sustainable practices. People have started respecting the environmental concerns and the impact that a product has over it.
It is the responsibility of online businesses to make sure that their practices are eco-friendly. Sourcing products from fair-trade organizations would make the job of stepping into a greener eCommerce environment easier for you.
Flexible Payment Options for Big Purchases
Attempting to sell products having expensive price labels might turn out to be a difficult task. New customers generally don’t engage in expensive purchases owing to the risk that’s involved.
Afterpay, Final, and Affirm are some of the flexible payment options that you can offer to battle this problem.
New Countries and Territories
By the end of 2020, the world’s middle-class population will have over 1.4 billion new additions out of which about 85% would come from the Asia Pacific Region (APAC).
The entire eCommerce trend seems to be drifting apart from the west even after the active Chinese economy settles. Focusing on countries with higher growth rates will yield great profits.
eCommerce trend growth country-wise
Live chat will be inevitable
This generation has a lot of people who seek instant appreciation. Email conversations and phone calls are going out of trend and people are losing interest in them.
Live chats are a great way for eCommerce businesses to provide customer support and clear the doubts they have over a product.
Video Marketing will grow without any doubt, but not as fast as you think
Understanding your customers and creating content that they can relate to and understand better is vital irrespective of the medium that you are going to use.
This includes podcasts, audio, videos, and written posts. However, proofs stating that customers react better to video reviews and product overviews increasing the chances of a sale. In case you haven’t already started it, 2021 is a great year to make use of video reviews.
Visual commerce will boom
In an eCommerce store, the major task is to sell products to a customer who can never physically interact with the product. Visual commerce can step up and help you here. To put it in simple words, it is an evolution from the conventional static visuals.
Instead of saturating your business’ marketing with just product photos, visual commerce takes this once step higher. It makes use of engaging videos, interactive content, consumer-generated media, and augmented reality.
Employing User-generated content on Social Media
Influencer partnerships have been a part of a brand’s marketing strategy for quite a while now. User-Generated Content (UGC) is a great upside of social media campaigns that we’re just beginning to explore.
When influencers share photos and videos of a product, it can kindle various distinctive and appealing ideas.
Consumers find it even more trustable and authentic to make a purchase decision when common people talk about your product compared to celebrities and models.
Reports say that over 64% of the people on social media rely on UGC every time they make a purchase. The view of a UGC video is tenfold higher compared to the ones made by the brand itself.
B2B eCommerce
The overall revenue of B2B eCommerce would rise to over $6.6 trillion within 2021 while B2C eCommerce would stumble behind with revenue of $3.2 trillion. This is a trend that you can never afford to miss.
The B2B model has always been dominant in the e-commerce market. Adopt B2B solution for your business. Not just customers, but almost every business needs goods and services in order to survive and thrive.
The only task is to have a better understanding of their needs and shopping experiences. This trend is going to shoot up in 2021. Let’s wait and witness the massive growth in the eCommerce sector.
If coronavirus has negatively impacted your sales or your ability to conduct business as usual, all is not lost. While the impact of coronavirus on consumer preferences and demands may last beyond the virus, life will return to normal — even if it’s a “new normal.”
In the meantime, here are nine tips for adapting your ecommerce strategy in this changing world.
1. Contact your manufacturers.
As we’ve discussed, there are a lot of factors at play here. You may see a surge in demand on your online store; you may not — but, either way, supply could become an issue.
Talk to your manufacturers about where they stand on production and how they anticipate coronavirus impacting their business. You can’t plan for what you don’t know, so do your best to be as informed as possible about all aspects of your supply chain.
2. Search for alternative providers.
When coronavirus first appeared, it was largely centred in China — which is also where many sellers source their products. This did cause inventory shortages for some sellers who were unable to find alternate suppliers.
There is evidence that China is slowly but surely returning to business as usual, but other countries are feeling the strain (including the U.S.). Having a few different options to lean on as the situation evolves globally can help you mitigate risk.
3. Conduct a customer needs evaluation.
Think about your target or ideal customer groups — what’s their current situation? Are they working from home, serving on the front lines as essential workers, or furloughed/laid off? What are their particular needs and concerns right now?
Once you better understand their current needs, you can assess your readiness to meet them. Consider whether you currently have the inventory to support their needs or if you should consider pivoting to better serve them.
4. Shift towards an at-home audience.
One of the most obvious impacts of coronavirus is the increase in spending much more time at home than usual. Think about how you can shift your strategy to better serve their needs, or even delight them in these stressful times.
Restaurants are a great example of this. Since they’ve had to close their dine-in services, they have ramped up the curbside pick-up and delivery services to make ends meet and keep customers fed.
On the ecommerce side, some stores have begun stocking new items and/or featuring collections of existing products that are more relevant to many people’s day-to-day lives now — specifically, staying at home. Son of a Sailor, a shop focused on gifts like jewellery and other accessories, has a product collection page of “Boredom Busters” featured on their homepage.
5. Embrace new sales channels.
One of the consequences of people being asked to stay at home is, of course, a large decrease in brick-and-mortar foot traffic — or even shop closures. This is a great time for brick-and-mortars to start an online store if they don’t already have one or, if they do, to double down on their online presence and digital marketing.
6. Update product pages.
In times of uncertainty, you want to make sure to communicate with your customers if any of your services will be changing.
Coronavirus has presented a situation that may cause supply chain issues, even on a per-product basis — and if that’s the case for your business, keep your product pages updated so your customers know what to expect. You may learn that certain products will be out of stock for a while, that shipments are taking longer to reach their destinations, or some of your products are selling out more quickly than usual.
This is all-important information for your customers to have as they shop your store. Be transparent and provide as much information as you can. By managing expectations, you’ll be more likely to have satisfied customers — even if you are experiencing a slow-down in service.
7. Have a data mindset and people focus.
One of the biggest keys to a successful business is being able to recognize and fill the needs of a certain subset of customers. Even in the face of today’s global situation, that fact remains the same.
Luckily, our connected society offers so many opportunities to collect data. Use it to your advantage and observe the difference in customer behaviour. If you focus on meeting their needs as they are today, you’ll be better equipped to weather the storm of uncertainty.
8. Be smart about PPC advertising.
It stands to reason that with more people at home, there are more Google searches going on — and some are turning to ecommerce for products they would have previously purchased in person
It makes sense to consider PPC if you’re not already doing it, especially if your store has items that are relevant to the change in our lives due to coronavirus (including things to entertain kids stuck at home) — but it won’t be right for every business.
Make sure to watch your data closely, and adjust your bidding strategy if necessary. If you see that certain times of day have much lower conversion rates, reduce your bids for those times to save money.
9. Find opportunities for a special offer.
Economic uncertainty, layoffs, and lost jobs may increase price sensitivity in some shoppers. Consider offering a special discount across your store or on specific items that may have higher demand. If consumer spending in your store is down, discounts could be a good way to draw shoppers back.
10. Create an undeniable loyalty program.
It’s been said numerous times in countless retail blogs that most retailers can bank on 80% of their future profits being generated from just 20% of their existing customers. The current times are no different, in fact, it’s now more important than ever to ensure that you’re recapturing your existing customers and encouraging their loyalty! This is where a powerful, data-driven loyalty program comes in. Customers are currently more active than ever online and rewarding them for shopping with you right from purchase #1 is the perfect way to keep them coming back.
By using a loyalty program that encourages your customers to repeatedly shop with you, you’re not only ensuring the longevity of your business, you’re also ensuring that your customers feel appreciated and valued. Promote customer satisfaction by creating a loyalty program that rewards customers for completing certain actions, like giving points when they first sign-up so customers are closer to redeeming their first reward, or even creating exclusive rewards that are only available in May to help re-engage your existing customers with your loyalty program.
Singapore-based lingerie retailer, Our Bralette Club, has mastered this with a generously comprehensive rewards program, the ‘OBC Peach Party’, that is sure to delight all of their customers. With VIP tiers and a wide variety of generous rewards, customers are able to claim and redeem rewards such as $5 off a purchase or a free tote bag with their order. Our Bralette Club is even offering a 20% off coupon code to encourage their customers to continue shopping online during the lockdown and beyond.
Don’t be afraid to get creative and even go COVID-19 specific with your rewards program, just make sure you’re keeping tabs on it! If you find that customers aren’t really redeeming your rewards, it could be a good opportunity to the communication of your loyalty program, edit your rewards, change up your emails, or even look at what other businesses are offering at this time.
Preparing Your Online Store for After Coronavirus
In addition to adjusting your current strategy, you’ll want to take steps to ensure quick recovery when we return to business as usual.
1. Prepare for building demand.
An article published on Entrepreneur.com suggests that, based on what’s happening in China, “the post-coronavirus economic recovery might be faster than we expect.”
Some verticals, particularly those that saw decreased sales during the pandemic, may see a huge resurgence in demand once consumers begin to return to everyday life. Make sure you’re prepared so you’re in a strong position to bounce back quickly.
2. Address technological shortfalls.
For brands who are seeing a slowdown, this is a great opportunity to evaluate your tech stack without worrying as much about disruptions.
Look closely at your ecommerce platform, integrations, and marketing to make sure you’re ready for the return of shopping as usual. Improving your site’s SEO, ensuring page speed, and optimizing your checkout experience are just a few of many beneficial ways you can spend your time to set yourself up for future success.
Mage Monkeys have helped numerous merchants to implement drop shipping ecommerce solutions for their business. From the development trend, we can say that dropshipping trend continues even in 2023. It’s not dead yet. This method of business has long to go.
Dropshipping business is growing year by year. Below Google trend is a good proof to add.
The above trend clearly answers that dropshipping is not dead, but growing with time by time.
So far, 2023 has been a year full of business achievements. However, there has been a persistent question among the wanna be dropshipping merchants, which remains a mystery:
– Is dropshipping dead?
– Does dropshipping still work in 2023? Can’t you turn it into a successful business by 2023?
The business is estimated to be dead and has reached a stage where it is no longer can make you a fortune.
In light of the above questions, we can summarize the fundamental problems that individuals often have with a dropshipping model for eCommerce:
Delivering the product can take several weeks, which makes customers sad.
In general, only unbranded products are accessible
No restraint over your services
Chinese products and packaging identified as inexpensive/substandard quality
The process of returns or refunds is excessively lengthy
According to the above remarks, one can conclude that dropshipping isn’t, in fact, the eCommerce world’s outstanding business model. Rather, you can assume that dropshipping isn’t deceased.
Let’s dig into why dropshipping can still be believed as a successful business in 2020 and beyond.
1. Dropshipping is getting more ambitious, not dead yet. Dropshipping is still profitable in 2023
The dropshipping business model has witnessed a massive increase over the last few years. The world has become a global community with such understanding and intelligence at the palm of our hands.
As dropshipping has proceeded for several years now, a significant number of people have been jumping the ship in the last couple of years. However, dropshipping has undeniably become too challenging to control on a small scale.
Therefore, individuals don’t see dropshipping as a meaningful action plan to continue with things as simplistic as claiming that the dropshipping business is dead.
Something you should take into consideration while doing business through dropshipping:
Individuals don’t order products from various stores that have an extended delivery period they need. They order the products they desire!
This factor itself justifies that dropshipping isn’t just a terrible model, as a business. You need to sell the products people don’t need but want them!
Therefore, if someone enters your store’s category of ‘consumer electronics.’ and orders any product, the odds are that they might not need it immediately. They can wait, and it is not as expensive as other products, so it’s all fine.
2. It’s a tough job, but it yields good results
As we understood that dropshipping is profitable in 2023 and works well. Now let’s discuss the process. The reason is that it’s a tough job relative to years ago is probably it’s far more competitive.
Now let’s discuss how will that be paying off?
Since it’s an inexpensive and business with higher returns, a dropshipping store doesn’t take much investment to set up because you don’t have to hold a stock, you don’t have to deliver any product, and mostly you don’t have to employ a lot of staff. Everything you need to do is pick a niche. Otherwise, your store will look like every other store, and you can not project.
Choosing a niche indicates you’ll have to spend much time targeting the market and passing the message through. After doing appropriate marketing, you’ll be selling a whole lot beyond a non-focused online store that tries to enter all the range of products that’s out there.
You can also enhance your business appeal by getting a small lot in your space that you can sell for a value price as ‘Immediate Shipping.’ So, with the elegance of not waiting, you can attract your customers, but for those who don’t want to pay extra, the price and wait would seem like a good deal.
Remember, the entire thing is about the tactic that you use.
3. So is it an ideal alternative for the business in 2023?
Unconditionally it’s a perfect pick without any single doubt. Yet not necessarily if you’re about to mention products in your Magento stores and are thinking about starting selling without much tough work. Ecommerce is not an easy peasy, the Internet is more than ever a busy area, and no one will notice your message until you work hard.
In 2023, effective Dropshipping involves a few primary changes by picking the dropshipping companies selectively that you want to use.
No one can invalidate a brilliant business opportunity like dropshipping by 2023, or any year for that matter. So take your step forward and start working on it and if you win, you will make a lot of money.
Q&A:
A. Is dropshipping still beneficial in 2023?
Dropshipping is unquestionably still beneficial in 2023. But if you consider you can sell and get business only by listing products in your store and without making lots of attempts, then you can’t succeed. You need to understand profitable dropshipping products and all the marketing strategies for your store to use them effectively.
B. Can you name the best dropshipping companies?
There are many companies around the world, but there are few that are doing tremendous work in the field.
Worldwide Brands, Salehoo, Oberlo, Wholesale2b, Megagoods, Dropship Direct, Sunrise Wholesale, Dropship Design, Doba, and Inventory Source, are some of the best dropshipping companies.
C. Can you give a list of niches that makes dropshipping successful?
Electrical devices, Electronic Devices, Wireless devices, Mobile Bars, Sportwear, Wearable devices, Baby Care Products, Smartwatch accessories, Men’s Grooming and Personal Care, and Pet Products, and many more niches are there where dropshipping is successful.
D. Can you name the best dropshipping companies?
We at Mage Monkeys have a separate department that develops only dropshipping-related sites & apps. We understand how it works and what you need to grow. Consult with us today to discuss more your drop shipping idea.
Just like your fingerprints, every customer who is visiting your eCommerce store is unique, hence it is a herculin task to provide satisfaction to every customer. However, there are a few tried and tested strategies to provide 100% customer satisfaction to almost all individuals.
Quick and prompt service
In the fast-growing world, everyone is busy. Customers nowadays prefer to avail of quick and prompt services at their disposal. Hence it safe to conclude that the online merchant must streamline the processes, and ensure timely and efficient services.
Constant Communication
One of the most underrated strategies is to communicate with your customers regularly; this doesn’t mean sending insane marketing mails. Honest, transparent, and quick communication will build a certain level of trust with them. Which eventually makes them come back to your eCommerce store again and again and builds a long-lasting relationship.
Listen to Their Complaints
Not taking responsibility for your mistakes is the biggest sin you can commit as a store merchant. As per the recent research, it was claimed that greater than 90% of dissatisfied customers do not complain, but they also do not go back to those eCommerce stores ever again. Hence it becomes essential to hear understand and provide a solution to the customers’ pressure points. You can share a simple feedback form in which customers can share their experience with your product or service. These forms later can be utilized to understand what went wrong and how to avoid those mistakes in the future.
Create a FAQs page
FAQ page or section is another under-utilized technique to provide quality customer services. Having an FAQ page with basic questions along with answers will surely help the customers to get crucial information. It will also work as a goldmine for SEO. A simple process for adding FAQs would be to interact with few customers and take their opinion about the problems they faced when using your website or the things they’d like to know when placing an order. Add all of these queries in the form of questions along with the answers and direct the customers to this page if they have basic queries.
What does Magento can offer here!
The primary function of Magento is to provide the features dedicated to facilitating
eCommerce functions better, which eventually results in achieving higher customer satisfaction. The advantage of Magento is that the platform provides a wide range of eCommerce sites and also feeds to the demands and expectations of the customers. It provides an exceptionally customizable eCommerce website
with a host of content management tools.
Features of the Magento
Prominent features of Magento are as below,
Impeccable web services: Due to this feature, the Magento store seamlessly integrates with any third-party application. A famous example is ‘live chat’ which takes the eCommerce store to the next level.
It is suitable for comprehensive web management solutions.
It is also suitable for custom website designing and styling.
How Magento can do Wonders to Improve Customer Service Experience
Magento has many advantages which can help to come over the problems mentioned earlier and provide a brilliant platform to merchants. One among them is the security and convenience they offer to the customers. Magento is a top-notched Content Management System (CMS) that is equipped with a private SSL certificate. Besides, these are the detailed advantages Magento offers to improve Customer Service Experience,
Seamless Order Management
Magento eCommerce websites give customers to manage their online orders with utmost simplicity. Customers can print invoices, get a notification and re-order their earlier purchases without any complexity. Magento Stores can also create customized deals and discounts based on customers’ purchase history to attract the mass in high order.
Robust Analytics and Reporting
Business analytics and your eCommerce store’s report play a crucial role in understanding customer needs and many other aspects. Hence this highly flexible eCommerce platform Magento offers detailed insights into the customer’s preferences and needs by integrating tools such as website optimizer and Google Analytics. This report covers mostly all the critical aspects like most viewed products, total sales, the total number of orders taken in a day, etc.
If you’re planning to launch an eCommerce store or need customization to an existing estore then hire certified eCommerce developers to get your task done.
We have been looking at the transformation of online shopping experiences among buyers. Today, the priority is given to explicit user experience. It’s not just about selling a particular product but bringing overall vibrancy to the customer shopping experience. There are a lot of players today in the eCommerce domain to compete with cautiously. In this race, being a start-up or an established business the key aspect is engagement, experience, and ethics. When you have these 3Es it certainly wins you more customers at a much faster rate.
Perhaps, if you are planning to use the Magento platform to develop an eCommerce store or upgrade features of your current store, it is vital to have thought-provoking strategies for better user experiences.
You will need innovative technology that can enhance the shopping user experience and simplify checkout processes. Artificial Intelligence exactly does the same by rapidly making its way towards the eCommerce ecosystem. Just imagine the duo of strong eCommerce platforms like Magento getting hardcore technology to uproot by Artificial Intelligence can go hand-in-hand wonders. AI helps businesses to identify the exact consumer behavior, persona thereby extending the level of qualitative service matching the expectations.
Let us look at some of the possible areas where AI will leave a long-lasting impact on redefining the future endeavor of Magento eCommerce.
Constructive Personalized Business ecosystem
In a competitive era, selling your products to customers with personalized interactions is the key to retaining them. It is very important to analyze their custom choices as well as expectations from you and provide them with exactly that. When you work along with AI technology it enhances your campaigns designed exclusively customer-centric which helps you to target at the right time a specific audience with diversified channels for outreach.
These campaigns can be given the personalized touch with push notifications and pop-ups that can leverage your sales. When these growth hacks are used along with Magento 2 features like cross-selling, up-selling options, personalized suggestions, and loyalty programs it is a matter of fact that AI is enormously banging with huge opportunities in near future.
Contextual Search is easy now
When a buyer comes to your eCommerce store, the first action is searching for the relevant product through Product Search functionality which is vital and that’s where the customer journey begins. It is also seen during this course of time that keywords play an important role to search for a product within the listing. It is interesting to know that today voice-based search has become more interactive and contextual for every visitor.
With the help of AI technology, product search through voice has simplified than ever imagined to be. This is because the search module works upon Natural Language Process (NLP) rather than depending upon specific keywords pertaining to buyers who want to purchase a product. Using NLP can bring about a huge impact on searchability which ultimately enhances the chances of getting noticed substantially among more users.
Influences Buying Decisions for a Buyer
AI enables your Magento store to influence buying decisions among your visitors thereby increasing your sales. A recent study reveals that every visitor spends at least 15 – 30 minutes surfing the store and looking for products that might interest them. The period is an asset for store owners to convert those visitors into potential customers for a longer time.
It might interest you fact that AI technology helps businesses encouraging buyers to take decisions rapidly for buying either directly or indirectly. Artificial Intelligence is very handy in providing you detailed analytics and data of sales which helps you to invest more in modules where visitors spend most of the time. If a visitor is spending time on a particular page there are chances that they might complete the purchase cycle soon.
Chatbot facility
Apart from a contextual search that we are discussing, chatbots are another important asset that can influence users in your store. While you upgrade your store to Magento 2 with the help of a strong and experienced team of developers, they will suggest you add virtual assistant functionality to your eCommerce store for better sales. The chatbots are like a virtual companion in nature which assists you with your queries exactly just you interact with human executives.
Again not to forget chatbots are driven by AI technology which enables the assistant to understand human language and addressing relevant queries as humans do. The best part about these chatbots, they are smart enough to understand every small preference of a buyer and give them tailored recommendations for improving customer shopping experiences.
Safeguard from Scam and Fraudulent activities
When we see rapid growth in the eCommerce industry, the number of risks of fraudulent activities subsequently increases. It all starts with online payment frauds while people commonly pay using credit and debit cards. In actual this is one of the most serious fraud activities every single eCommerce store faces. Every personal and financial detail of customers is compromised while the stores are hacked. The emerging architecture of AI looks promising in securing data of users and keeping stores safe from high intellectual frauds.
Summary
Since AI has significantly enhanced the shopping experience within the eCommerce industry, it is Magento stores that will give extra mileage in attracting potential customers. It is important to keep up the pace with the latest technology like AI, not doing so will always give you a conventional set-up in competing with key players.
It is highly recommended to get in touch with the best Magento 2 development company to architect, design, plan your requirements for a better eCommerce store shopping experience for potential customers.
When you are looking to enhance your store with the Magento platform, it is the Mage Monkeys team that can be trusted for advanced experience and industry-specific recommendations. Our AI-enabled approach to date has helped us to envision the hidden potential within this domain. We feel proud to share that with the optimistic approach it is our team which have successfully implemented AI technology for so many clients till today.
To get a competitive edge contact us today with your custom requirements and we will create an eCommerce store driven by AI-technology keeping in mind the futuristic Magento store enablement with advanced functionalities fulfilling your needs and expectations.
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