Create AI-driven personalized experiences — for B2B and B2C customers.

– Deliver relevant content and promotions in real-time.
– Boost your team’s productivity with AI-driven merchandising tools.
– Utilize AI to offer personalized site searches, product recommendations, and browsing experiences.

Expand your reach to new markets and customer segments from a single platform.

– Manage both B2C and B2B sites and marketplaces from one unified interface.
– Deploy dozens or hundreds of storefronts rapidly and at scale.
– Localize each site by brand, catalog, country, and currency.
– Customize the checkout experience for global shoppers with integrated payment services.

Innovate quickly with powerful developer tools and an API-first, headless solution.

– Build custom apps and extend native capabilities using modern development tools and a serverless runtime.
– Easily integrate or replace third-party services with a flexible API orchestration layer.
– Create connected customer experiences across channels with a headless commerce platform.

Advanced capabilities to deliver personalized customer experiences at scale.

– Ensure fast, flawless performance during peak events with auto-scaling.
– Achieve your goals faster with the expertise of Adobe Managed Services.
– Provide consistent and reliable customer experiences with cloud-native solutions and performance monitoring tools.
– Operate and grow confidently with a secure, compliant cloud infrastructure.

Gain unmatched insights and deliver the experiences customers expect with Adobe apps.

– Share commerce data with Adobe Analytics and Adobe Real-Time Customer Data Platform for a comprehensive understanding of your customers and business.
– Use commerce data to personalize interactions with Adobe Target and Adobe Journey Optimizer.
– Access product information within Adobe Experience Manager to create high-impact content for your commerce experiences.