Author: m@g3m@nk3y$

Every online merchant is aware of email sending system. In this blog, we will guide you on how to set up default SMTP Email for your Magento Stores. The setting might be little complicated for some Magento owners.

Introduced in a late 20th century, SMTP stands for Simple Mail Transfer Protocol. There are 3 Steps to set up SMTP in Magento 2.

Step 1: Create an Email Address for Your Domain

This step is for setting SMTP for your Magento 2 where you need to obtain a valid email address for your domain before you configure SMTP Email for your Magento store. Your store admins can set up Email address by following guidelines from server administrator or email hosting provider.

Step2: Configure Email sending system for Magento Stores

Here you need to navigate Magento Admin Panel, go to Stores -> Settings -> Configuration. Then navigate the store Email Address on the left side of a panel under General. Then you have to select General Contact section to start making the adjustment in a default setting.

In Sender Name, fill the names that you expect it to appear as the sender of any Email. Newsletters. We recommend that you should keep a name that bears association with the General Contact identity.

Provide the associated Email address in the field of Sender Email

You can repeat these actions to each Email address that you want to make use of it in future. Remember to click on Save Button to apply Email setting for your Magento stores.

Step 3: Your Sales Email Configuration should always be updated

In the last step, you need to set up the Magento sale system for your store. In order to keep your sender’s information correct, you have to pay attention to the configuration of any related Email messages.

In Admin panel, navigate sales and then select Sales Email; then you will see the setting edit page. Further, select Order and then check all the sender information.

After all the necessary changes are done, click Save button to complete your setting.

Conclusion

Email sending system is one of the most determining factors of any online merchants’ success. Magento 2 default SMTP is to support store owners in accessing more customers and increasing sales but many store owners are unaware that most of their emails were left silently in spam or outbox instead of customers’ inbox and it is the biggest drawback of default SMTP which makes it unproductive for any E-commerce. So here comes MageMonkeys SMTP extension to handle your this problem and increase the effectiveness of your Email marketing.

For more information and details on how greatly this extension can contribute to your store’s success, you can fill the form below and our team of certified Magento developers will give you the best result.

Let’s admit that if your checkout process is complicated and time consuming, unfriendly and insecure then there are chances of customers abandon a shopping cart. It is said that as high as 80% of your online shoppers will abandon their carts because here a shopper turns into a paying customer. Further, if you are unable to manage your site well then they can easily navigate from your site to another, no matter how great your products are.

Cart Abandonment

• 67.91% is the average cart abandonment rate.
• $260 billion is recoverable only by better checkout flow and design.
• 39 potential areas can be optimized to enhance checkout.
• 35.26% increase in conversion rate through better checkout design.

Hence to optimize checkout process and increase your sales and trust we have mentioned six tips.

1. Mobile Friendly Site

Today every business is run in the mobile ear so it’s important that your site should be optimized for mobile devices and for the checkout process. Customers will not like to visit your site if the text or products information/images are too small to read. So make sure that your website is mobile-friendly.

Tip: 88% of smartphone shoppers have faced a negative experience due to difficult navigation (51%), too small product images (46%), and inconvenient checkout process (26%).

2. Guest Checkout

Sometimes login can be the painful step when it comes to registration. Shoppers refuse to register for checkout hence allow checkout as the guest.

Tip: Allow checkout without login or ask them to login via social accounts.

3. Easy Checkout

Some online stores offer an insanely long checkout process with endless steps and this can be a real challenge for your shopper’s patience. In some cases, they might give up right in the last step due to the frustration of having no idea when it is completed. So make sure that your customers are aware of the whole checkout process and inform them about all the steps.

Tip: go for one Step Checkout, it’s the most ideal for online stores especially with shops on Magento platform. This will enable shoppers to clearly know where they are in the process and it will cut down checkout time. (Thanks to no difficulties in website navigation)

4. Secured Checkout Process

Nearly one-fourth of online shoppers have the concern when it comes to payment security. They are worried because it holds their personal details and payment information. Give them confidence by featuring trust signals, that all your checkout process is secure. This assurance will make them complete their checkout process.

Tip: Very few people have heard about “thawte” (Teleflora’s badge) but they know what “secured” means they are aware of Padlock indications. They also know that the style of symbol usually means that there are security measures in place on the site.

5. Necessary Information Only

Additional information can be confusing or annoying such as ID card no, Mobile phone or company address. This information is sometimes hard for customers to remember and its time to consume as well. And no customer is free to fill all these unnecessary details. So just ask them only important information.

Tip: if you want to know more about your customers or for other purposes then mark those fields as optional. It will make it little easier for a customer of what to fill or omit.

6. Different Modes of Payment

If you don’t want to lose your potential customers then be generous with payment methods. Your customers may want to pay through different methods to make sure that you offer the most popular methods like the debit card, credit card, net banking, etc.

Tip: In Armour and Nike’s checkout process features the “Checkout with PayPal” button at the very beginning of the cart.

7. Opt for one click checkout:

In a researched, it’s noticed that one click checkout has increase online sales tremendously. MageMonkeys has experience in designing one step checkout process.

Mage Monkeys‘ one step checkout form features:

• One page optimized checkout.
• Compatible with the 3rd party modules.
• Supports nearly 100% of payment methods.
• Supports Ajax popup “Terms and Conditions” checkbox.
• Auto-update the total price, discount and other information.
• Google address suggestion
• Allow buyers to checkout as a guest or register of login in a popup box.
• Easy drag and drop to customize checkout layout.

Imagine 2018 – one of the most popular platform had conducted a three days mega Magento event full of informative breakout sessions, inspiring keynote presentations, and engaging networking opportunities.

Mage Monkeys was one of the attendees who joined this tech event. As an attendee, we had a lot to take away from this three-day knowledge-filled event where a number of merchants shared their keynotes and many breakout speakers shared their insights and best practices for leading the charge in commerce. The event also highlighted few major success due to Magento commerce tool like:

Audience Overview:

There has been an impressive growth in website insights and audience behavior data. Page views and pages per session have improved with 30.6% and 36.5% respectively. Magento also got positive intensification in Average Session Duration of 14.2%. you will find the latest version more user-friendly as on-site bounce rate is reduced by 14.9%.

Revenue Performance:

As we can see the above graph, the website revenue of Magento has increased by 28.8% which is a remarkable difference as compare to previous year. Further, Website conversion rate has also been up by 6.7% and the number of Transaction by 2%; all together hike in Average Order Value by 26.2% hence the overall revenue performance of Magento is on the growing scale.

Mobile Performance:

The next is mobile performance, online stores who had responsive mobile has seen a rise in the mobile revenue of 45.6% with an organic search of 128%. Moreover, the Mobile conversion rate has gone up by 20.1 % with an improved number of transaction of 19.6%. Thus, Magento has helped in changing their marketing mix in real-time.

That’s how websites who adopted the latest version of Magento recorded positive curve in sales.

Conclusion:

To drive growth with sales, drive greater customer engagement, improve operational efficiency upgrade your Magento website with the latest version and consider the changes you want to make to take your e-commerce store to new heights.

Meet the luxury leather fashion company preferred by royalty.

In the early 1980s, British entrepreneur Graeme Ellisdon used to drop into Kensington Palace to hand samples of his leather belts to one of his favorite customers, Princess Diana. “If there was anything she liked she would take them,” Ellisdon told the Times of London, “but all of our customers are VIPs.” OSPREY LONDON, his luxury leather, lifestyle, and retail company today boasts sales of £12 million [$16.8 million] and employs 150 people, with a global reputation for creating uniquely British, affordable luxury handbags, accessories, scarves, silk ties, clothing, and more.

In 2016, the company set an aggressive goal of doubling its online business every year for three to five years. The brand’s popularity was already driven in part by its highly-anticipated catalogs, and OSPREY LONDON wanted to integrate that marketing operation into a much larger digital marketing program. However, their existing website was based on a bespoke platform that wasn’t up to the challenge. It was unwieldy, inflexible, and torturous to maintain. To achieve their vision, OSPREY LONDON needed a modern, responsive, and flexible solution.

Having chosen to work with Vaimo, the Magento Global Elite Partner, OSPREY LONDON decided on Magento Commerce. Together they formulated a plan: the brand would launch their new Magento site ahead of dropping their latest catalog program to drive more traffic to the site, deliver an innovative digital experience, and turn more catalog readers into online shoppers.

“We had been looking longingly at Magento Commerce for two years. There were several issues that made Magento Commerce the right choice for us – but Open Source and Cloud were top of the list.”

AXIA GAITSKELL-KENDRICK
HEAD OF BRAND, OSPREY LONDON

Relax, it’s on Magento Commerce Cloud.

OSPREY LONDON planned their launch date to coincide with the company’s largest ever catalog drop. The latest book would feature their iconic belts, handbags, scarves, and new accessories, and push readers to their brand new webstore. Meeting the launch date was critical: the largest catalog campaign in the company’s history was depending on it. Vaimo started work, building the site on Magento Commerce Cloud. With a cloud-based platform, the OSPREY LONDON team knew they could focus their attention on their business rather than on server performance and capacity.

To connect to younger customers, OSPREY LONDON added video capabilities to their product pages. Now customers can see how a belt looks, how a scarf moves, and where a cross-body bag falls on the body. With a DotMailer integration, the company could then enjoy the benefits of an abandoned cart automation. Meanwhile, by adding the ShipStation plug-in, OSPREY LONDON was able to streamline their dispatch process. This, says Ben Jones, the brand’s eCommerce Manager, “was just the start.”

However, just two weeks before launch, the project hit a roadblock when it came to payment processing. Their payments’ vendor identified technical problems that could delay the launch. The team reached out to Braintree. The PayPal company helps businesses accept and process payments across all devices, using almost any payment method. The Braintree solution was integrated in just ten days, providing the security and scalability the brand needed, saving the day. “Today with Braintree, we have a good level of control and visibility, whether that’s adjusting the fraud rules to suit our changing requirements or helping a customer complete a transaction. Overall it’s a service that we know we can rely on,” says Jones.

Handbags are flying off the virtual shelves.

On April 12, 2017, the new OSPREY LONDON site was launched on schedule, just as the brand dropped their latest catalog. The integrated digital marketing push drove massive traffic to the new site. With OSPREY LONDON on the cloud, the team had no concerns about the stability of the platform. The site was solid, performance never lagged, and straight away, handbags began flying off the virtual shelves. Their first day’s sales were just the start. The net result of moving to Magento Commerce was a solid basis on which to add additional digital marketing activity, and OSPREY LONDON has enjoyed an increase in online revenue of 300 percent year-over-year. This beat the brand’s aggressive target of doubling their online business.

Behind the scenes, the team was thrilled with the ease of use of Magento Commerce, and the flexibility of the platform. Merchandising is “so much easier,” says Jones, and the team particularly loves the drag-and-drop functionality. Re-merchandising products multiple times each day is a significant business driver, and sales and promotions are now fast to implement.

Meanwhile, the brand’s customer support operation also uses the Magento Commerce back office, helping staff manage customer orders. With access to customer records, the support team can resolve issues faster and improve the sales experience.

For Graeme Ellisdon, the secret of his success, he believes, is his ability to adapt and compromise: “In all things you need to be prepared to compromise,” he told the Times, “You need to be willing to change and adapt along the way and not be too fixed in how you achieve things.” And with Magento Commerce, OSPREY LONDON is ready for anything.

Source : magento.com/customers/osprey-london