Category: Magento Mobile

If we look at the statistics of Pew Research, the majority of the people around the world possess a smartphone now and 90% of them belong to the age group of 18 and 49.

With more people using smartphones to access various services, it offers a greater opportunity for businesses to utilize this scenario in their favors and make profits on the go.

Investing in such a ecommerce mobile app development has its own perks and they are:   

• More sales
• Get more control over the business
• Offer more value to the business 
• Invest in brand building
• Be visible to your customers round the clock
• Build a better connection with the target customers
• Offer great promotions 
• Offer better support 
• Boost engagement levels
• Offer value to customers through loyalty /reward programs
• Stay ahead of the competition
• Helps you build a direct communication channel

Just building any mobile application is not enough if you are expecting greater success for your eCommerce business. You need to invest in the right mobile app development services that focus on your business vision and for that, you need to choose a skilled and experienced eCommerce mobile app development partner like Mage Monkeys who is well experienced in eCommerce Magento technology. 

Designing and building a mobile app for eCommerce is not something simple! It includes having a number of complicated features and Mage Monkeys experts will take care of it seamlessly.

So, if you have an app project in mind for your eCommerce project then simply choose the Mage Monkeys team for successful app development. 

To meet our team and discuss your requirements, simply fill out the form mentioned below and our experts will reach out to you soon. 

It’s no longer a secret that mobile users have surpassed web users. Thus, if you’re still not having an app then you are missing many leverages.

Listing some of them as below:

1. Personalized Push Notification: Having an app will allow you to send personalized notifications to your app users. For example – You can send tee-shirt sales events to young audiences.

2. Apps help to scan the body to get the apt size: Apps are not only advanced but smarter too. It will provide an enhanced tech experience to all users. It will also help to reduce the number of return orders.

3. More Orders: Apps will help you to get more and more orders as users will have your app installed on their devices. Thus, reordering will increase.

4. User Friendliness & Convenience: For fashion product buyers, apps are more user-friendly & convenient compared to websites.

5. Big brands & your competitors have one: If you won’t have an app for your fashion store then you will allow your competitor to take away the business which you are supposed to get.

Having an app will explore numerous business opportunities. Thus, don’t cap your eBusiness. Get an app today.

mCommerce is trending due to technological enhancement such as voice shopping, mobile Chatbots, one-click ordering, VR/AR & Etc. Your store is missing many benefits if you’re not having an app for your eBusiness. Sales is one of the benefits that we’re talking about.

Let’s see why it’s a good idea to have an app.

• • Apps load faster than websites. This means more sales & better user experience.
  • People use apps more often than sites. This means through apps you can have more users compare sites.
  • Apps drive higher user engagement. If you have an app then you will get more checkout activity, more products will be added in favorites, more signups compared to the web.
  • One can increase sales in apps via push notification.
  • eCommerce mobile app allows you to create an advanced marketing strategy – You need to read the analytics data which will help you to understand the user’s behavior more and that will help you to fuel your marketing campaigns.
  • Seamless experience. Apps offer a more seamless experience to users compared to the web. It delivers the best user experience.

There are many more benefits apart from the above points. But, in the end, it is statistically proven that sales will get a big hike when you will have an app in your store. Thus, we suggest you develop an eCommerce app to accelerate your business goals.

Have you ever wished? Websites run like native mobile apps. Well, the answer is yes.

PWA can make that happen.

A fully functional and responsive website can expose to a lot of limitations when being accessed on mobile devices like slow page load speed, unnecessary URL bar, etc. Due to which business owners and merchants needed an alternative and they found the Progressive Web App (PWA).

Now let’s gain some knowledge about this technology.

What is Progressive Web App (PWA)?

PWA combines the best technologies used in mobile and web applications. To put in simple words, it’s like a website that acts like an application. It offers the user with excellent experience for users across devices, especially on smartphones.

• Fully responsiveness
  One of the most important features of the PWA is the responsive ability. PWA can work across browsers and in any kind of device whatever the screen size. It will give the same stable experience to tablet, mobile, and desktop users. Thus, it fills the gap between the native app and the website.
• Zero installation
  With Progressive Web App, users can easily access the site from their mobile. The icon is just like a normal mobile native application. They function like apps, but you use them through a web browser on any device.
• Push notification
  One of the best features of PWA is that they can push notifications to engage users. Users can be notified about the best deal, the last updates, the new arrivals or remind them about their incomplete cart. This way you can increase the value of the offering and make them visit the site more often.
• Offline mode
  PWA works smoothly in an offline mode which means you can continue browsing when the connection suddenly drops. Users can access any page that has been viewed before. Technically, the customer can out when there is no internet connection and the order will be processed when the connection is back.

According to DataReportal, 5.19 billion is the number of mobile internet users in Jan 2020.

One of the most frequently asked questions about PWA is “How Much Does A Progressive App Cost”?

Usually, PWA costs from $5,000 in Asia and will cost up to five times in the US and the UK. The pricing will differ depending on the complexion of the original website (including design and functionality requirements) and the web platform. This cost does not include app support and maintenance fees. The cost of creating a Progressive Web Apps seems to be higher than the website development but its worth as PWA brings a lot more amazing features to compare to the website.

Though, the cost of developing PWA is much lower than the cost of native app development. Because you don’t have to create separate apps for iOS and Android. When the native app is released, the developer has to submit it to the app store, further has to wait for approvals and then developers must pay the fee for publishing the apps which range from $25 to $99. Whereas in the case of PWA you don’t have to publish it in any app store thus it saves your submission cost.

Is It Worth The Investment?

PWA investment might not be a big deal for big companies but for small firms or start-ups, this investment can be huge. Therefore, they should consider everything before deciding to build a PWA or not.

Let’s figure out what exactly you will get in return for your investment:

• Enhanced Performance
  With its underlying cache technology, PWA dramatically decreases load speed making it way much faster than all websites.
  Without PWA, If the website owner wants to increase the site speed then they need to find some page speed up optimizer or performance optimization extensions that on average will cost about $100- 300 and also need extra $50-100 for the installation fee. Nonetheless, most of those plugins cannot meet the expectations of the merchants. It only helps to merge JavaScript and CSS files, minify HTML codes, add lazy load or resize the images.
• Higher traffic and site rankings on search engines
  PWA is a website having URLs that can be indexed by the search engines. Progressive web apps naturally come with SEO benefits. So, all websites that are upgraded to PWAs will have advantages when being indexed by Google or another search engine.
  Generally, a company spends $75-1500 every month in SEO which is significant in the long run. But by developing PWA companies can minimize SEO fees.
• No e-mail marketing cost
  PWA comes with push notification that helps merchants to keep their customers engaged. If there is no PWA then there will not be push notification which means you have to use the traditional e-mail marketing channel to notify users about promotions, news or abandoned carts.
  As we all know, e-mail marketing costs $300-500 per month. Fortunately, PWA integration cuts down this cost.
• Improved conversions
  Progressive Web App has amazing features like instant access on the mobile home screen, less data use, fast loading speed, and offline mode which provides seamless experiences for users. Ultimately, increases user engagement which leads to more conversions and revenue.

Takeaway:

Undoubtedly, the Progressive Web App is beneficial and to create a PWA you have to invest a certain amount of money. It’s worth it since you get the best site performance without using any third-party extension, effective marketing campaigns without paying for e-mail marketing fees, organic site traffic, and rankings.

We embrace PWA technologies and we can’t ignore the outstanding experience offered by it. Let’s take your place within the PWA Movement and transform the way your eCommerce does business.

The upcoming trend in eCommerce is the PWAs (Progressive Web Applications). “Conversations around Magento 2 frontend” and “Creation of the Baseless Idea” are the two things that have grabbed everyone’s attention.

Studying this latest frontend concept as a merchant, you might be asking why there is hype about the same thing? Does it makes sense to invest in PWAs, and how large do you expect to invest?

Here is a short summary of the essential questions and answers for those still on the edge concerning PWAs in Magento from a merchant’s point of view.

1. What is PWAs ‘key benefit over native apps, or a responsive website?

PWAs are native-like applications. They can’t imitate all the functionality of native apps. Still, they’re easier to launch. They don’t have to go through endless approval procedures, and you can make changes as per the situation.

Therefore, you don’t need to upgrade/repair an Android app, followed by the iOS app, and instead stress individually about the website itself. So, you can do everything in one place.

Still, the essential advantage from the perspective of your customer-there is no need to go to the App Store or Google Play to download the app. It can be relocated from the browser directly to the Home screen. And for a fraction of that cost of what it would take to develop stand-alone native apps, you get them all.

PWAs also function while the users/customers are offline, which is something websites that can not provide adaptive solutions.

2. Can PWAs offer value only for smartphone users? What’s the benefit of having desktop customers?

Currently, critical use cases are emerging around mobile PWA solutions, with a focus on the benefits to smartphone users. But, the mobile interfaces will benefit similarly from the improved performance that PWAs deliver, so your website visitors can see quality improvements irrespective of which device they access your website.

Also, desktop PWAs have become a thing, and a majority of browsers are now providing support for desktop PWAs, so this will be the next step in building complete PWA websites.

And if you implement PWA as a concept on time, as time passes by, you will have less trouble going full-PWA.

3. But the native apps, I don’t need them. I haven’t had all this before. Why get started now?

If you do not believe you want the apps, visitors to your website will access your website via their smartphones. And in general, such activities transform at a much-reduced rate than desktop activities; in other terms, users prefer a more enjoyable experience to purchase.

With PWAs, the mobile experience for smartphone devices can be much more tailored, and better conversion rates can be assured. And that’s something that can and should occur even though the customers rarely make use of the app’s native-like functionality.

The significant benefit for them is the loading times and the capability to access and operate the website even while offline or in low connectivity locations.

4. How are PWAs created? Are developers starting from using the theme of a current Magento site and then make some customizations to it?

You can utilize the core, backend functions of Magento 2 with PWA. You can’t alter them, so you will need to add some logic to apps that use APIs. As for those on the front end, PWAs don’t use the Magento theme style and structure.

You can achieve this by utilizing the Magento (PWA Studio) toolbox, or an established framework such as Deity or Vue Storefront. Whatever means, JavaScript uses extensively.

Basically, with PWAs, it is possible to fix the whole process on the front end.

5. Why Studio with Magento PWA? Why not Deity, ScandiPWA, or Vue Storefront?

ScandiPWA is already in existence, and PWA Studio is a series of tools that allow merchants and developers to create their custom interfaces. The current state of the solution, including the Venia showcase theme, is made to the point where companies can work on live merchant projects. However, you need to have additional customizations for each client.

You can get a quicker head start with Deity and Vue, but you do need support from developers who know their stuff around PWAs and Magento. Besides, you can’t say how these external strategies can grow or change.

6. What will be the cost to develop the whole PWA eCommerce website?

The overall cost relies on the needs and specifications of the project, also how much PWA-ready components you will be able to reuse, and how much of the new advanced processes and features will have to be added, similar to the “regular” eCommerce projects.

For this purpose, you need to contact the solution partners to analyze the project and prepare predictions of time and costs. Within the initial cost of the latest, PWA-driven eCommerce solution, however, you’ll also get native-like apps for Android and iOS users across all devices with no extra costs to build standalone apps.

The aim is to reduce the costs significantly, even in the context of possible updates, as the codebase would need to be changed in one place, rather than individually for each operating system.

7. I run a Magento 1 website, and I’m already on the Magento 2 fence. Can I use the PWA concept, or do I need to update it to Magento 2?

Magento 2 is designed architecturally for PWA, and it is more indigenous to how you utilize the platform. With the APIs enabled in M2 as compared to M1, the PWA solution can be produced much quicker with far fewer core modifications.

Although developing a PWA solution for a Magento 1 website is feasible, that is why it is not advisable. You will need more planning for this to work, or some additional 3rd party extension that requires PWA concepts in M1. In this situation, the M1 installation is probably less upgradable because it will be more costly for you to maintain over time.

8. Who should I contact to initiate a discussion?

You can contact us  or shoot a mail at “contact@magemonkeys.com“

Our life has become very easy with the development of mobile phones. In recent years there has been a sharp development of many types of open sources especially Magento leads to the business success of many store owners. For the best use of mobile and Magento, a focus should be given more on Magento mobile app development as it will definitely boost your business.

In this post, we will discuss with you the main factors due to which Magento mobile app development is successful.

Collection of relevant customer data

You can collect useful data from customers such as their likes and browsing pattern. There is a number of support tools that can give you a report regarding the mobile app performance and their usage and also the reason for malfunctions. In short, you can completely control your entire system.

Flexibility

Magento gives you full freedom to customize your online store as per the product and/or services you are selling. You can even reset or manage attributes without altering the admin panel.

Virtual Assistants

The virtual assistant helps customers by providing them to browse the store and look for specific products, do the payment, and also give answers to their queries in terms of product return or exchange. These chatbots are intelligent assistants who are always ready to assist you at any time of the day.

Mobile Wallet

Online payment is rising as it’s comfortable for anyone to use. You should provide a maximum number of payment methods to reach out to more and more customers.

Enhanced Design features

Magento comes with an amazing responsive front-end design, therefore, customers find it easy and convenient to use.

Voice Searches

To make your search more interactive simply put voice search so that customers use search engines by speaking instead of typing.

Make conversational interfaces

We all love to interact so add a feature in your mobile app where they are able to discuss one’s choice with co-shoppers, sellers, and also customer care personnel. This will enhance the shopping experience along with building a trustworthy reputation for your business.

Friendly eCommerce Features

Give your mobile app simple navigation, easy check-out, synchronous as well as seamless order processing, multiple payment gateway support.

Usage of Virtual Reality and Augmented Reality

VR Make user feels like they are experiencing the simulated reality first-hand, AR is a technology that makes computer produced enhancements on top of an existing reality with the purpose of making it more meaningful via the ability to interact with it.

Other factors include an uncluttered interface, enhanced filters, animated designs, informative shopping cart screen, easy navigation, push notifications.

Wrapping up

In the end, it’s all about catering exceptional experiences both across the web and the mobile. It is essential to follow the best practice along with keeping up with the trends. Magemonkeys expert developers have always helped many store owners in building up their business successfully. Our Magento mobile app developers are capable of taking your online store to the next level.

A recent study showed that users spend 39 percent more time on mobile than on desktop but when it comes to buying they abandon mobile carts by 86 percent as compare to the desktop. So, for this reason, Magento, PayPal, Hi Conversion, and many others have come together with Magneto Community to fill the gap between the time customer spend on eCommerce devices vs. sales rendered on mobile devices. This will give a multi-disciplinary approach.
You can immediately improve your conversion rate in 2019 by using the below-mentioned 6 digital transformation tactics.

1. GET SERIOUS ABOUT YOUR DATA READINESS POSTURE

It is a must for any digital company to set the data tone for how an organization can use that data. Your competitor always tries to collect your data and if there is no data layer or tag management system then it might be very hard for you to see how data is arranged in a layer. So make sure you place your data properly to get the maximum impact in 2019.

2. KNOW YOUR NUMBERS

Your business is always evaluated on basis of numbers and to get the best result we have come up with three metrics that works as a key performance indicator for eCommerce merchants:

• AOV (Average Order Value) = Total sales / # of sales
• CR (Conversion Rate) = # of sessions resulting in a sale / # of visits
• RPV (Revenue Per Visit) = total sales / total visits

The RPV is the best indicator out of three as the composition is a function of both the CR and the AOV. You need to measure these three metrics by all channels like desktop, mobile, and tablet.

These metrics are free for Magento merchants who are interested in joining the mobile Optimization Initiative

3. LEARN QUICKLY, THEN EARN

Your team should pay attention to learn about how your customer base is engaging with your site and to find innovative ways to improve customer experience on each channel. Conduct various tests to get insights quickly and then you can implement your learning into enterprise-grade testing solutions. The bigger solutions demand a team of business and technical analysts. You may find it difficult to measure because it can be complex to isolate control groups and gain statistically significant population samples given operational requirements, promotional deadlines, and inventory constraints.

4. USE OUT-OF-THE-BOX TESTS

Sometimes it’s hard to decide what to test but the good thing about testing is that you can test anything and gather significant insights. Innovative companies have APIs and integrations with Magento and the pre-fabricated widgets can take advantage of micro-services. The test allows you to examine two things

a) Test the experience
b) Set the benchmarks of the testing results by comparing them to the other Magento merchants

There are nearly sixty pre-established tests that you can use to result quickly.

5. DEPLOY ARTIFICIAL INTELLIGENCE TO LEARN FASTER

There are platforms available that use predictive analytics and artificial intelligence to conduct the testing. Commonly this type of testing needs large control groups and sample size populations. If the consolidated data is available when you get accurate results. This method will benefit smaller merchants to get the insights faster.

Hence, these are the five digital transformation tactics suggested by Mage Monkeys that can help you improve your mobile conversion in 2019.

Magento will give you more feel and experience of app-like e-commerce store through Progressive Web Applications (PWA) studio.

Yes, you read correctly!

As said by Peter Sheldon, Senior director of strategy, digital experience, Magento “PWAs blur the lines between the mobile app and mobile site by equipping merchants and developers with a new front-end architecture that allows them to leverage open web APIs to build ‘app-like experiences directly in the browser that is fast, engaging, boost online conversions and enhance the pervasiveness of the in-store experience,”

You can see the changes that happened five years ago from conventional desktop to interactive web design. Same way, PWAs also comes with an advanced tool to bring the evolution of the mobile web.

Apps are a bit costly to build and maintain and customers only like to use the app from brands that they are using for a long. As per Gartner, a lot of brands are unable to convince even 10% of customers to download their app because they use the mobile website as it is very interactive.

Now here PWAs comes into the picture:

• It delivers a fast and slick “app-like” experience in the mobile web browser which can tackle multiple challenges at once for retailers.
• As per the company, AliExpress has experienced a 100% jump in conversion rates from the moment they switched.
• Its “full-screen” mode hides the browser URL bar on the top and navigation tools on the bottom giving you the more “app-like” feel and look.
• PWAs supports Push Notification in the browser letting marketers send real-time, contextual, and personalized communications with a simple “one-click” opt-in directly from the PWA site.
• PWAs are instantly discoverable and usable through the browser, thus no longer need to “download” or “install” an app before use.
• Google provides a testing tool to benchmark your PWA’s performance.
• Just like any other app, you can save PWA to the home screen so now you don’t have to open the browser and type the entire URL.

Further. Magento said “PWA will improve the in-store experience. For instance, retailers can build native integration with the mobile camera hence customers can scan barcodes and make payment in-store using Google and Apple Pay”.

PWAs have the potential to open up a whole new world for store associates. It can replace the legacy POS system and retail associate platform by giving a fast, cost-effective, and efficient way for store associates to find the product online and in-store. It also provides self-checkout, saves the sale and service return directly from an employee’s smartphone. Because we all want that sales associates should be completely knowledgeable about the online product.

Now retailers don’t have to connect customers to their in-store wi-fi to deliver the best mobile experience with their brand. PWAs provide you with highly personalized cross-channel experiences on mobile without having to build a native app

Definitely, PWAs offer exceptional opportunities for merchants to boost conversion rates and increase in-store engagement.

Magento stands first when we talk about a powerful eCommerce platform. Our life revolves around smartphones and mobile apps. We all use mobile apps to search for any products and/or services. Mobile apps give you the complete detail of a product or service like its advantages and various uses.

Virtual reality e-commerce

Today the virtual reality to showcase products is in demand. VR lets you explore the showroom visually and you can get a real-life like experience of products.

Chat and shop

Artificial Intelligence is increasing day by day to give a superior shopping experience for potential customers. Chatbots are available anytime and are extremely user-friendly. This is very handy for customers as they can get relevant information and guidance while shopping. Artificial Intelligence drives current mobile app features including personalized experience, recommendation engines as well as behavioral targeting. Chatbots are an AI tool that carries out human-like chats with potential customers. The benefit of using them is lower operating expenses as well as improved productivity.

Mobile Digital Assistants

Mobile Digital Assistants significantly bring down the time consumed by users in browsing, shipping as well as payment steps.

Wearables and IoT

Wearables give stand-alone functionality but at the same time need mobile app services such as calling. Using Wearables and IoT can inspect the product and test it for efficiency as well as effectiveness.

Voice Search

Users can verbally communicate with the app instead of typing out lengthy keywords. You can talk and simultaneously do other activities such as driving, walking, and more.

Augmented Reality

Augmented Reality lets you create an engaging shopping experience for users. Users can modify and customize selections. AR provides visual comprehend the functionality of any product. The return of products is reduced as users are able to have a 3D experience of selecting the virtual products by augmenting the real products.

Mobile Wallet Usage

Mobile wallets are used by everyone today. All thanks to the watertight security offered customers are beginning to trust as well as use this payment option. We all use mobile wallets to make payments for products and/or services. The security and ease of use will only increase in the future making online payment a breeze as well as extremely secure.

Leveraging cloud technology

The device which you use cannot store all of the elements of the Magento mobile app. Hence cloud computing comes to the rescue as it makes the app occupy minimum space, save money, deliver faster performance as well as be highly secure and resistant to cyber-attacks or damage to the device.

mCommerce trends are getting changed day by day. Consult with an experienced Magento Mobile App development company to leverage mobile app benefits.

In this age, using a mobile app is absolutely essential. Nobody likes to sit and stress themselves out in front of a desktop computer when you have mobile phones for everything. We all love to shop online using an app and if have a store and don’t have the Magento Mobile app then you are losing a larger share of your prospects to smart competitors that are doing so. 60% of Ecommerce traffic is held by mobile phones. You might have a question that “why you need a Magento mobile app?”

It’s a must to a mobile-friendly website so let’s discuss in detail the importance of Magento mobile app:

The reason why you need a Magento mobile app?

A rapid increase in mobile phone users:

With improved technology and different mobile phone brands, we see the increment in mobile phone users. Over 60% of users shop online using their mobile phones. Plus with a 10% increase from the year 2014. One more reason is that the mobile phone is easy in accessing your Ecommerce stores. A handheld smartphone is all time preferred as compared to sitting in one place and using desktop computers. So considering 60% customers with an easy-to-use Magento mobile app is a big assurance to increasing your sales.

An enhanced experience for customers:

Just assume; of starting your desktop computer, typing the URL to access the store, going to different new pop-up pages, attending to customer queries, and other stuff; Isn’t that time-consuming?

But with Magento mobile app your customers can save a lot of time by tapping on the app, easy to scan through your store, choose desired products and quickly proceed to the checkout page. Another advantage is that you are not only saving your precious time, you save the time of your esteem customers too. How? Since your customized Magento would be made available to your customers in Android and iPhone versions, in which they can easily access your Ecommerce store with just a few clicks on the app. so this is how you give them the best experience to enjoy your app every time they want to shop.

Push notifications:

Its very important to aware your customers of current additions, discounts and other mouth-watering offers you have in your store but how?

By Magento mobile app you can send push notifications to your esteem customers. If you are offering a discount program or introducing a new product a push notification from the Magento mobile app can help in increasing your sales. The moment they receive notification, they are tempted to buy the new product or enjoy the discount offered, which leads to an increase in sales for you. It has been confirmed, according to research, that the click rate of push notifications is between 45% and 75%- a high rate. Push notifications from the Magento mobile app also help in increasing customer retention and engagement. Thus, the mobile app with such a powerful feature like “push notification” will definitely improve your sale by 50%.

Payment gateway :

Magento mobile app provides different payment gateways both the ones that come with Magento and other payment options which you consider suitable for you and your customers. With Magento mobile app, you are never going to miss out on any sale due to payment issues.

Conclusion:

Thanks to technology that we all own a mobile phone and use an app for every single thing and this trend will increase more with every passing year so you also need to change with time and opt for Magento mobile app to increase your sales at least by 50% and this need will also reduce your stress.

Consult with Magento mobile app developer to get your app today!