Author: m@g3m@nk3y$

Investing in mobile app development can offer a number of benefits to your business. One of the main benefits of such an app development is an increase in business revenue.

There are a number of ways in which a mobile app can help your eCommerce business boost sales and they are:

1. Improve sales

With app notification, you can make sure that user don’t miss offers and promotions. The more they visit your product, the more they purchase. This is rarely possible with web. With app it’s flexible and easy.  It’s been noted that having an eCommerce app will increase your sales up to 129%

2. Personalized user experience

When you have a mobile app for your business, you will be able to engage with your target audience personally. Right from sending personalized offers to individual customers to displaying favourite products by learning from their buying habits, a personalized user experience can go a long way in impressing customers and boosting sales.

3. Round-the-clock customer engagement

It is critical to stay in touch with your customers and your business will be able to do that with ease by having a mobile app. It is a known fact that more consumers around the world spend the majority of their time using mobile devices to access different applications. Your eCommerce business will be able to engage customers 24*7 by simply designing and creating an excellent mobile application.

4. Apps can be addictive

People love using apps for everything and anything. This means your eCommerce business will be able to boost customer interest in your business by investing in mobile app development. Mobile apps offer flexibility and convenience and these are the main two reasons why people love using mobile apps just to check out the products.

5. Reach more customers in a better way using push notifications

Let your business app send push notifications to the mobile devices of your customers and lure them back with new deals, flash sales, new stock availability, product updates, and much more using push notifications. Push notifications have proved to be an effective strategy to engage, amuse and convince customers. eCommerce stores will be able to boost sales at their store by sending push notifications.

6. Can offer discounts that are mobile app-specific

For a business, mobile offers them a better opportunity to easily and regularly connect and communicate with their customers. A good eCommerce app solution will let the business integrate all the needed technologies, convert and engage customers to offer them a better mobile experience through specific discounts.

Built-in features like GPS can help businesses to know the exact location of the customer and send promotions on mobile devices that are specific to their retail stores.

7. Build brand recognition

It is a known fact that businesses can easily get connected with their customers using mobile apps. They can also properly engage customers and build bonds during the process. For many businesses, apps act as an excellent advertisement opportunity apart from business branding to reach the right audience. Over the years, the role of eCommerce apps has evolved into an interactive relation between businesses and their clients.

8. Data and analytics

Mobile apps help businesses to collect user information and track them. The collected data of the user is in the form of preferences, sex, age, reviews, and buying history. The data help businesses to boost productivity.

So it’s always a right decision to have an app for your business. If you don’t have one then fill the below form so we can discuss further.

2021-5

Progressive web apps have turned out to be the right solution for businesses who want to easily reach their website and mobile app audience at the same time. PWAs are said to have the look and feel of native apps. Many companies are already working on utilizing its capabilities.

PWAs offer certain benefits to businesses and they are:

1. Low development costs

• You don’t have to come up with different versions of PWA for different devices.
• On whatever device PWA operates it will meet the requirements of its endpoints well. This way the amount of effort required by developers to develop PWA gets reduced drastically.
• As compared to native apps, the cost to develop a PWA is three or four times lower.

2. They are lightweight and fast

• You can either access them through a browser or have them added to your app library on your phone. In either case, you can access it with a single tap.
• PWAs require less storage space and so they are much faster to install and load as compared to any native app.

3. Sends push notifications

• PWAs also make use of the push-notification feature of devices just like native apps.
• PWAs are allowed to send notifications by users and such notifications are easily visible on mobile devices.

4. Easier to install

• PWAs can be installed on any device directly from the web browser.
• Businesses will be able to improve user experience and reduce abandonment rates significantly by installing PWAs.
• The installed PWA will be available on the home screen of the mobile device or desktop and can be accessed from there.
• It is not mandatory to install the app on any device as the PWA can be accessed via URL too. Users find PWAs reliable, flexible, and credible because of the ease it offers in terms of accessing them.

5. Behaves like a native app

• PWA design is similar to that of native apps.
• PWAs are more or less similar in terms of speed, user experience, comprehensive capabilities, and responsiveness.

6. No need for app store submission

• You can easily find a PWA through social media as well as other platforms.
• You don’t have to launch your PWA on app stores. This way businesses are saved from the hectic process of app submission.

7. Better security

• To maintain and manage the safety of the stored data, reduce chances of security breaches, snooping, content tampering, and other issues, PWAs make use of HTTPS.

8. Seamless and silent updates

• New updates can be automatically pushed by businesses without having to get any approvals.
• Such updates will be visible to the users when they relaunch the app. This means the user does not have to download and install the changes in batches.

9. High performance

For any website or app solution, response time is crucial when it comes to achieving conversion rates through improved user engagement. PWA caches information and so responds quickly by saving all the elements present within the template layout. This drastically reduces page load time while improving the speed of downloads.

Right from helping businesses with enhanced user engagement, improving user experience, and boosting sales, PWAs can help businesses positively. For users, it simplifies their access to a business and its information. Team Mage Monkeys can help you design and develop PWAs that exactly work in favor of your business. So, if you wish to invest in PWA development for your business, talk to our team to know more.

2021-6

Not all eCommerce businesses have enough budget to be spent on their marketing strategies. So, if you are one of such eCommerce businesses, you need to find ways that will help you improve your sales while keeping your marketing spending to a minimal.

Below, here are some such effective strategies that can be followed by eCommerce businesses to increase their sales while not spending on marketing.

1. Increase the speed of your website
Better customer engagement means an increased conversion rate for your business. Optimizing the speed of your website is important when it comes to offering enhanced customer engagement. An optimized website will not ideally take more than 2 seconds to load and this means your customers will not lose their cool when shopping at the online store.

2. Do proper UI/UX
Keep your customers engaged in your eCommerce store for a longer time by providing a simple and clean design that showcases all the required features. You will be able to positively influence the buying decision of your customers by offering a good user experience. Right from having an advanced search bar to placing CTAs in the right places, working on your online store UI can help you with better sales.

3. Put the more searched products on the homepage
You get to increase the chances of sales at your store by placing the “more searched products” or “most popular products” on the homepage. This way such products will get quick attention while your customers will be saved from the pain of searching for them in your store. Easy access to favourite products for your customers means better chances of sales for you.

4. Implement omnichannel
Omnichannel strategy help eCommerce businesses to offer a consistent personalized experience across different channels. It helps in designing a seamless shopping experience for the customers while boosting customer retention rates. In short, eCommerce businesses will be able to boost sales by implementing an omnichannel strategy.

5. One-click message to stay connected to your customers
Don’t let your customers forget you. Keep sending some regular messages regarding new product launches, new offers, latest deals, etc. with a single tap to your customers via email, text, or WhatsApp by having a button in the backend. Keeping a regular contact with customers can help you with better conversions.

6. Mail to abandoned cart users
Now increase your chances of sales by sending follow-up emails to abandoned cart users. Right from letting them know the new discounted rates to including a coupon code, such follow-up emails work well when it comes to boosting eCommerce conversions.

When you consult with Mage Monkeys, we will consider your eCommerce store sales as top priority & suggest the necessary technical steps that will help you boost conversions.

2021 – 7

With the boom in the eCommerce industry, it has become inevitable for businesses to push their limits and stay ahead of the curve if they want to win. Businesses are opting for unique strategies that help them market their products effectively and boost revenue in the process. Therefore, retail businesses are trying to stay competitive in the market by following the latest market trends emerging within the eCommerce industry.

Here in this article, we will be seeing some of such top eCommerce trends that will reign the industry in 2022 and beyond.

1. Making one-time shoppers spend again is a challenge

There had been a strong shift towards the eCommerce market after the onset of the pandemic. During the global lockdown in 2020, the eCommerce industry saw a tremendous rise in its sales. Many eCommerce businesses around the world witnessed huge profits within a very short span of time.

However, this came with an added challenge. This was the rise in the number of one-time buyers. Customers visited eCommerce stores to buy products only to never visit the store again. Businesses faced a hard time attracting those one-time shoppers back. One of the main reasons for it was that customers were attracted by the increasing competition in the market.

This means it will become important for the brand to come up with a clearer and fiercer strategic plan in 2022 that will help them retain customers in a more imperative manner. To build a lasting and stronger relationship with customers, businesses need to deliver more relevant messages. Moreover, as touchpoints increase, businesses need to be careful about them. They need to identify the points which can help them easily connect with customers and boost business ROI.

2. Increasing demand for personalized products

For any business, it is not possible to completely satisfy all customers. Simply offering many categories for your customers to go through and choose from is not going to help you with the issue.

Reaching out to your customers personally, and offering them exclusivity in terms of buying products can help you make a difference. If you are ready to do so, chances are high that around 22% of customers will be ready to share some amount of their data with you.

For example, at Envision Redesign they let customers design and customize furniture as per their needs. In 2022, more businesses will be seen adopting this trend and will be offering the feature of personalization to deliver an enhanced user experience.

3. The increasing role of voice search for shopping

Speaking to a voice-based gadget is making things easier for shoppers across the world. This means whether you are on the go, at the office, or at home – anywhere, you will be able to easily use gadgets having voice search features. Such increasing demand for voice search has let AI-based solutions like Amazon’s Alexa, Apple’s Siri, and Google’s Assistant come up with effective solutions that can be incorporated into eCommerce businesses.

With the voice assistant speaker market getting stronger with each passing day, 2022 will see a rise in the market value of voice shopping across businesses. For eCommerce businesses, this clearly means implementing optimization strategies focused on voice-search in terms of phrases and keywords that go well with voice-search queries.

4. Omnichannel selling

Having just a single channel to sell your products can help with good profits when done right. However, having just a single channel will limit your chances of connecting with a larger customer base. To resolve that issue, many online businesses are trying to reach a potential customer base by making use of different channels where they are trying to offer the same level of experience throughout.

However, it becomes tough for businesses to manage inventory as the business grows and expands. Again, the hunger of online businesses to look for newer ways to reach out to the target audience base will lead to the formation of newer channels in 2022. Together, all these will help businesses boost revenue.

5. Social commerce will take the centre stage

In the last few years, the role of social media has emerged to be a better platform for businesses to get connected to their audience base rather than just being a place for people to connect with each other. If you take the example of Facebook and Instagram you will see that they now come with buy buttons to let retailers generate revenue from the platforms. Apart from that, now online businesses come with social media links that let customers share their experiences with their friends, thus boosting sales for the store.

Social media has turned today into an effective channel for brands to get maximum exposure in the market. This has helped people to know the brand and its products/services. With social media playing a key role in the life of people, its influence among eCommerce businesses will be felt in the years to come. In short, using social media and building marketing strategies around it will be felt in 2022 and in the years to come.

6. Headless commerce will continue to dominate the market

Lately, headless commerce has gained a lot of traction across the eCommerce sector. Here the backend works without having the need for a frontend. Apart from the headless commerce, something else that is getting popular in the market is headless checkout. Headless checkout separates payment layer from purchase and this helps customers in carrying out faster checkout from anywhere. With headless checkout, businesses will be able to let customers pay for the products or services through QR codes, review sites, emails or even social ads without having to take them to the payment gateways on the website.

The trend will see tremendous growth in 2022 as it helps businesses with reduced cart abandonment, better customer shopping experience, smoother transactions, and enhanced business revenue.

7. Video marketing will boom

Video marketing will be another important eCommerce trend that will be seen in 2022. It works as an effective medium to attract new customers towards the store. Videos are placed on the eCommerce site on product pages, or homepage or shared on social media platforms for customers to view. Videos can be in the form of tutorials, unboxing videos, or even user-generated contents good enough to influence the buying decisions of customers positively.

8. Live shopping

Live shopping actually falls under the umbrella of social commerce and is slowly getting popular among different eCommerce businesses. Here the seller or an influencer engages with customers through live videos to promote the brand and its products. Through the video, the product is introduced to the customer and its design and functionality is explained. In return, customer gets all their queries answered. The video contains a link to the website which the customer can visit to make a purchase if they are interested. Even though this is a new thing in the market, it will gain popularity in 2022.

9. Visual search

Visual search is not a new thing in the market. However, it is expected to expand in 2022. Visual search help customers to look for a product just by uploading the image of the item they wish to buy. This way they can either find the same or similar kind of product with ease. Visual research gets better by integrating Google’s MUM algorithm with Google Lens.

So, to get the best out of this trend, you need to optimize images and product descriptions on your eCommerce store as per the MUM standards. This way businesses will be able to appear on the SERPs along with the links for direct purchase. To make things simpler, eCommerce platforms now come with visual capabilities that can be easily included in the mobile app and website.

10. Augmented reality will take front seat

With pandemic forcing people to stay home, eCommerce businesses have many ways to reach their customers and influence their buying decision positively. Offering unmatched in-store experiences in a way that customers are comfortable buying online has been the main goal during global lockdown. To keep the customers engaged and boost sales, many eCommerce stores opted for AR.

The role of AR has increased over the years when it comes to fashion and furniture industry. In 2022 and beyond, the use of AR will increase across other different industry niches in notable numbers.

Apart from these trends, the extensive use of technologies like AI, VR, 3D mapping, and machine learning will be seen across the eCommerce sector to understand and serve customers well.

Simply investing in an eCommerce store is not enough for your business. It is important to ensure it stays up with the market requirements and customer demands well. Again, if your store fails to boost customers engagement then there is no meaning in having it in the first place. Being a renowned Magento development company, Mage Monkeys has the right team of Magento experts who can help you have an eCommerce store build that stays updated with your business requirements. Right from attracting new customers to engaging them, our team will ensure better sales for your business.

2021-4