Category: Speed & Performance

If you don’t invest in eCommerce performance optimization service, then your customers can say you that…

Not only humans, but Google and other search engines downgrade rankings when any site isn’t loading faster. It’s been noted that Google can drop traffic by 34% for slow speed.

What’s the solution?

The solution is you need to work on improving your eCommerce performance and speed metrics.

At Mage Monkeys, we take below steps to improve the speed & performance of the site.

– Code Audit
– Media Optimization
– Using lazy load
– Minimizing server load time
– Using Hyva
– & following other 56 technical steps

We have a checklist of 61 steps to follow which increase the performance of eCommerce stores and also speed. That directly impacts the sales positively. It also reduces the bounce rate of your eCommerce site by 57%.

We do performance optimization for your web visitors and search engines like Google.

Don’t delay the growth of your eCommerce. Let’s discuss your eCommerce site’s performance optimization today.

WHAT ARE CORE WEB VITALS?
Google’s aim is to make sure that all the websites included in their index are offering the best experience for their searchers. By making Core Web Vitals a ranking factor, Google is leveraging search visibility to encourage website owners and developers to focus on UX. 

In short Core web vitals are just not important for SEO but they are User Experience(UX) standards set by google to make your visitors experience wonderful in your website.

What does it mean to not pass the Core Web Vitals assessment?
If your site does not have a passing score on the different Core Web Vitals metrics, signifies that your website has poor user experience. Having strong UX is critical for ecommerce sites in particular; those that take a long time to load, have slow-acting CTA buttons, or page content that jumps around are problematic now and repercussions will increase with the Core Web Vitals rollout. Having a strong user experience, and, therefore, passing the Core Web Vitals assessment can help increase conversion rates.

Google has created tool to check your core web vitals, which helps to generate the report of your core web vitals.

Google’s core web vitals valuates different metrics related to the website like stability, responsiveness, and speed so as to boost rankings.

Do you know that optimizing your eCommerce store for Google’s Core web vitals is important to rank higher on search results? Let’s discuss more on core web vitals.

Key areas covered by Core web vitals

• LCP (Large Contentful Paint) – LCP mainly focuses on large body parts of the webpage which is expected to load quickly. LCP should be less than 2.5 second
• FID (First Input Delay) – With FID it will become possible to know how quickly a user can interact with the webpage. Ideally FID has to be less than 100 milliseconds.
• CLS (Cumulative Layout Shift) – Objects on the eCommerce store shifts when any large object comes up. CLS focuses on it. Ideally, CLS must be less than 0.1.

Ways To Improve Core Web Vitals of eCommerce Store

• Optimize images and videos
• Get rid of unused CSS
• Reduce initial server response time
• Reduce layout shifts
• Get rid of render blocking resources

Above tasks aren’t easy to implement technically. You need a technical expert to execute it.

At Mage Monkeys, our experts will check issues related to FIC, CLS, & LCP, and make improvements keeping this Google’s algorithm in mind.

 

Is your eCommerce store facing some page speed issues?

If yes, then it is time you consider the matter seriously as low page speed can hurt your eCommerce business and lead to losses. Here we are with some statistics that put light on the importance of page speed for eCommerce sites.

1. If the page load speed falls from 1 second to 5 seconds, then the bounce rate probability of the website increases by 90%.
2. People don’t like poorly performing sites and 46% of them never visit back again.
3. The conversion rate of a website is greatly influenced by the first five seconds of its page load time.
4. Customer experience will be badly affected if the site takes more than 3 seconds to load and this will lead to 16% reduction in customer satisfaction.
5. 80% of users get frustrated when they use a slow loading website rather than having to face a website experiencing downtime.
6. When it takes time to load the content on the site then the users experience 33% increase in their stress levels. Now this is something more than they face when waiting in line at any retail store.
7. As per 70% online shoppers, the page speed of the website influences their desire to shop.
8. 1 in 3 users will abandon a website if it takes more than 5 seconds to load.
9. If the page load time is 2 seconds, then users will visit 8.9 pages while it will come down to 3.3 pages if the load time is 8 seconds.
10. A website will witness conversion rate reduce by 7% if there is 100 millisecond delay in page response time.

Improving page speed offers a number of benefits to the eCommerce store and so investing in the right Magento agency is the right move to make for your online business.

So, all you have to do is to fill-up the form below and our speed optimization team will contact you soon.

If ‘YES’, then it is time you consider the matter seriously as low page speed can hurt your eCommerce business and lead to losses.

Improving page speed offers a number of benefits to the eCommerce store and so investing in the right Magento agency is the right move to make for your online business.

• Increase in conversions and sales

When it comes to conversions, page speed plays a key role for eCommerce stores. If you build an appealing eCommerce store but fail to focus on improving the site speed then chances are high that your potential customers will stop visiting your store after failing to get a good experience. This can hurt your sales and conversion rate dearly.

• Improves SEO rankings

Google loves sites with good speed. This means if your eCommerce store has a fast load page speed then it will have the advantage of ranking better on Google results. eCommerce stores that will be present in the top places in the search results will be clicked and explored by the maximum online visitors.

• Offers impressive user experience

The speed of the eCommerce store will decide what the user will think about the brand and how they will proceed to use it. Humans are more inclined towards following eCommerce stores that are faster as they consider them to be more reliable. Offering such a positive experience for your first-timers can definitely help your eCommerce store in many ways.

• Reduce bounce rates

If your shoppers find your eCommerce store has slow page speed then chances are high that they will get frustrated and leave your store at once. Increased bounce rate is definitely going to hurt your revenue.

If you are looking for a Magento partner to help you improve the speed of your Magento store then choose Mage Monkeys. Our team will audit your eCommerce store to list out the issues before getting ahead with the page speed optimization services.

So, all you have to do is to fill-up the form below and our team of experts will contact you soon.

It’s been observed by numerous eCommerce store owners that after doing web & mobile site speed improvisation, their sales digits are increasing. Even Google pushes SEO of sites with good speed.

However, speed metric has been ignored by many eCommerce stores while their competitors are leveraging the speed optimization tricks to get an edge over them.

You may feel your site is loading well on your pc. But, the scenario is different for your users. If you are having heavy bounce rates, then you may be having speed issues.

It is not a simple job to do speed optimization as it includes

– Server optimization
– Working on Poor programming
– Clearing Cache from Web and Database
– Media optimization
– many more technical tasks

We at Mage Monkeys have come up with a solution for this. We have a special team of tech experts who dedicatedly work only on SPEED and PERFORMANCE optimization.

So, improve your sales by improving the WEB and MOBILE speed of your site.

Let’s discuss more on it. Connect with us today.

While discussing with many leads, we realized website owners face this general problem their site runs slow.

There could be multiple reasons behind it, such as,

– Poor programming
– Poor server
– Poor technical configuration
– Unoptimized media
– JavaScript, CSS, or other Technical factors
– & many more

The above reason always leads to slowing your site which will decrease your sales cycle. You will not be able to see your sales growth with a slow site.

Thus, to overcome this problem, with certified in-house developers, Mage Monkeys comes with our website speed expert unit.

We have trained and skilled developers who have proven experience in making your site faster.

If you are too dealing with a slow site issue, then let’s discuss it now. We can give you a booster speed in a few days.

Every digital merchant thinks about how they can take their business to the next level.

It’s not as easy as it looks because the eCommerce space continues to become more and more competitive, consumers expect a certain level of quality from a retail website they visit.

That’s why today we’re going to talk about 3S factors that can help merchants to grow the digital business at rocket speed.

Speed – A FASTER site means MORE sales. Let’s say a buyer opens two sites. One is your and another is your competitor. If a competitor’s site loads faster then there are high chances that the compeititor will get the sales. A low speed impacts digital business a big time. That’s why check your page speed score through google and improve your site’s speed if it’s low. Optimizing media, removing unnecessary codes,  use a proper hosting server can be good solutions. But, it’s always advisable to consult a professional for your site.

Security – We all install anti-virus in our digital devices to make ’em secure. In the same way, our eCommerce site needs the latest security updates to stay secure from hackers. We have a team of ethical hackers who can help your store to get more secured.

Sales – Sales improvement depends on a lot of things. A stable, speedy, and secure site will help you to achieve desired sales. If your site is 100% healthy with good speed then Google will increase the SEO ranking for your site’s keywords.  That will give you numerous orders. In a nutshell, the site’s speed, security, and stability are directly connected to its sales.

We at Mage Monkeys have helped numerous eStore to achieve desired sales targets by empowering these 3S factors.

If you want to achieve your sales, then let us know and we will empower your site’s speed, security, and stability to improve the sales.

eCommerce world is changing day-by-day. eStores are adopting the latest trends & technologies.  Some of your competitors are having an edge over your business because they are leveraging technological benefits & improving the performance of their stores.

Performance optimization is nothing but a process to make your store improved in every aspect.

If we talk about eCommerce store’s performance optimization service then it includes,

– Speed improvement
– Bug fixing
– Fixing server issues
– Offering more security
– UI/UX Improvement
– Adopting the latest technological trends
– Upgrading and updating store to the latest version
– Making the site more smooth & interactive
– Improving sales & conversion
– & many more

Different visitors access your site differently. As a merchant, it may seem your site is working fine, but if you’ll check from the user’s perspective the story will be different.  Every website has more and more scope for improvement. And that scope will lead to more sales with orders.

We recently did performance optimization for a client whose requirements were as per below,

Our team of technical experts used third-party & internal tools to identify the current technical situation of the client’s store by having access from the client.

Then we followed all the processes step-by-step. Call it Speed improvement, bug fixing, handling server, UI-UX improvement… we did it all.

We gave the client two links. One was a live site & the other one was a demo on which we worked. The demo link was the winner from tools & the client approved us to make it live after checking the comparisons report.

The stats were after performance optimizations service were improving for the client.

– Site started loading within two seconds.
– More traffic
– Sales improved 41% from multiple channels.
– Orders improved 24%
– More social engagement (We placed social links at the right place)
– & many more

Performance optimization isn’t magic, but a technical way to release a more improved version of your estore time-by-time.

Don’t pause your business growth. Leverage the benefits & get an edge over your competitors by doing performance optimization service today.

In case of a Magento eCommerce store, loading time of webpages is very crucial. The speed of the website is directly proportional to its sales. A website that renders in less than 3 seconds has better chances of making conversions. Having an eCommerce store that lists 1000s of products will not be able to do well if its loading time is quite low.

The reputation of the website gets affected by the website loading speed. The visitors will not be much patient and will leave the site if it takes more time to render. They will start looking for alternatives that offers them enhanced user experience.

Page load speed has always been a priority factor for Magento store performance. Over the years its requirements have been changing and getting stricter. Magento store optimization is carried out by Magento development companies to help businesses have better performing Magento stores and improve their sales in the process.

Before you get deeper into Magento performance optimization, just understand that speed and revenue go hand in hand. The faster your website loads, the more sales you would make.

Even the big eCommerce giants like Walmart and Amazon have understood the importance of website speed and knows that they can have increased revenue of 1% if the speed increases by 100 milliseconds. For such big giants, even an increase by 1% means higher revenue. In short, if you are able to decrease the speed by 1 second, it will reflect in your sales numbers for sure.

This means your business needs to implement performance tuning for your eCommerce store to improve sales. Magento development agency like Mage Monkeys can help you with the task. It can be accomplished by optimizing a few things like:

• Hosting

Hosting influences the server-side performance of the website. The weight of the websites on the physical servers and the way the servers are loaded, decides the time taken to generate a page. The website performance degrades as hosting resources declines and this leads to slower load time. Again, issues with hosting can lead to longer downtimes and this means loss for business in terms of their current and potential consumers.

Solution:

Here at Mage Monkeys, we understand that Magento stores need to have reliable and powerful hosting that can take high loads during the busiest days of customer traffic. So, our Magento performance optimization starts by assessing your current hosting provider and the hosting plan. Generally, it is not preferred to have shared hosting for your Magento store. If your online store is huge, then you will need hosting that is fast and powerful rather than a regular shared one.

In some cases, upgrading your hosting plan will be enough, while in case of others, you will need a dedicated server to improve the performance of your online store. We will suggest you the right solution based on your current business scenario and implement the same on your behalf.

• Caching

Another important feature of Magento optimization is caching. Cache is actually a temporary memory stored to speed up the delivery of information requested by the user. This way the issue faced due to the slow data access can be resolved to an extent. Cache displays the frequently needed information (of any kind) on the website this way the whole page does not have to reload when a visitor comes back to your website.

Solution:

Our developers can help you with using Full Page Cache. It is one of the most popular Magento site speed optimization tools. We will enable FPC on your website from the admin panel. This way it will become possible to retrieve information from the server and display it within a few milliseconds on the page. Thereby your visitors will be able to view pages faster.

We strongly recommend FPC should be enabled for your online store. So, when repeated requests are made for a website, there will be no need to collect all the information and display it from scratch. FPC will remember the page and thus speed up the page displaying process. For visitors, they will quickly find what they are looking for and this means better user experience and higher conversions.

• CDN

CDN or Content Delivery Network is actually a network of servers connected together to deliver content quickly. This means the information is distributed all over the network and can be accessed from any part of the world using the Magento website. If your customers are scattered all over the globe then it would be good to improve the Magento performance using a CDN. The performance of CDN is very crucial for the special shopping days for eCommerce business like Cyber Monday, Black Friday, etc.

Solution:

Here at Mage Monkeys, our team will enable it for your online store. Therefore, all the resources will be available on the network at the place where your potential customers are. This way when the user accesses your website using their device, the CDN will look for the closest server and move all the files on to it to let the user find them during their browsing. This decreases the response time of the server and eventually the speed of your website. This means users will stay on your site and keep buying more.

• Third-party extensions

You get to add in enough custom features to your Magento store for enhanced functionality. You can make use of third-party extensions to keep on expanding the functionality of your online store. However, a new HTTP request is added to the server with each new feature. This means more time will be required by the server to process all such requests and this will affect the speed of the website badly.

Again, any unverified or poor-quality extensions used in the website will conflict with each other or some modules present in there. This act will lower the performance of your website as well as affect the future speed optimization steps.

Solution:

With large number of third-party extensions available out there, eCommerce stores are tempted to use them to add in new features. Our team will take care of the task of integrating the required third-party extensions into your eCommerce store. Many Magento stores have large number of such extensions installed that are either not good in terms of store performance or not used at all. We avoid that situation for you by only choosing the ones that works in your store’s favour.

This is where our Magento optimization service proves to be quite valuable. We will check your store for any third-party extensions that has remained unused for long. We know that you don’t want to slow down your website and reduce its performance for the users.

In case you have an extension that slows down the website but fulfils an important functionality then our team will have a custom extension build for the same requirement. This step will help you improve the overall performance of your eCommerce store and offer excellent customer experience. This step will help you increase the conversion rate on your website.

• Unoptimized images

To represent your products well on the eCommerce store, image scaling and optimization are necessary. The importance of images is now high as failure to use high-quality images will lead to low or no sales. At the same time, you will observe slow performance for your Magento store when you make use of heavy images. This means it is important that you optimize the images on your eCommerce site and use quality visuals for faster performance.

Solution:

We know that online Magento stores like yours are bound to have hundreds of visuals and images that includes product images, banners, and others. Such images are used by the store to attract the target audience. With time new images will be uploaded on the website and this means chances are high that website performance will be affected followed by decline in sales. So, we work towards applying few techniques to improve the speed and the same has been explained below:

Control image sizes

We don’t create images that are very small or large. We follow the standard sizes and ensure that the image size does not go more than 1920px high and 1200px wide for your Magento 2 store. Moreover, we avoid using poor resolution images in your store as it will appear blurred. Such images will not work well in terms of attracting your customers.

Compress images

We follow below of the options to compress images without losing its quality.

The images uploaded on the store are optimized using Magento 2 extensions like Potatocommerce or Apptrian.

We use Google PageSpeed Insights tool to run the page test and get a better idea about the image size that can be used after it has been optimized.

We use command-line tools like OptiPNG, Jpegtran, or Gifsicle to compress your images without compromising its quality.

Generate Sprites

We make use of sprite to reduce load on your server through the generation of multiple requests. We do this because a lot of small images like logos, arrows, stars and others are included in the website on its interface. The browser makes a number of requests to the server when you open the website, just to display all those small images. Now a sprite is actually a single image which contains all those small images of the interface in one. So, when we use sprite, a single request will be sent by the browser to display all those interface images.

Make use of WebP images

We make use of WebP to have lightweight images for your online store. This is very important especially when there are lots of images on the site. You will be able to have images that are 30% lighter when you change its format to WebP from JPEG and by 26% lighter compared to PNG. In order to convert your images into WebP we either make use of Adobe Photoshop or online services like WebP Converter, Online Convert, Egzif along with pre-installed plugin like AdoveWebM and Telegraphics.

• URL redirects

Using redirects are important in certain scenarios. In case you change the address of your page you will need redirects to let the servers know about the same. You can avoid 404 errors by using 301 redirects in such scenarios. 301 redirects can be useful but when it comes to conversions and sales, they are some serious issues. For a website, 301 redirects increase the round trip time and also the time HTML take to load will increase too.

Redirects affects the website performance along with its negative influence on Time To First Byte. Once the server gets its first 200 OK response, the TTFB issue gets fixed. Directly your Magento site will not face slow performance due to redirects, but they lead to some other issues. TTFB is considered as one of the important performance factors for websites by Google. So as the performance of your website improves you will get better positions on the search results. This means TTFB optimization for Magento store is crucial and you can choose Magento performance optimization service like ours for the same. The better the website response time will be, you will be able to experience better sales.

Solution:

We understand that optimizing your redirects is important. Now it is not possible to get rid of redirects completely so we follow the recommendations of Google to minimize them. Today server response time less than 200ms is accepted. So, in case we find that your website takes more time to respond then we work towards minimizing or removing redirects. Now this step is very important because your visitors will not be always patient and such slower response time can have bad effect on your online sales.

• Server requests

Other factors that slow down your online store is the number of HTTP requests made and the server response time got. The server request time gets longer with the increasing number of requests and this means it will take more time for the website to load completely. The kind and amount of content that is expected to load on the page will decide the number of server requests. Separate HTTP request is created for every element on the page including JS and CSS file and pictures.

Solution:

When it comes to optimizing the performance of Magento sites, reducing server requests is considered to be a crucial one and we can easily help you with it. The lesser requests you have, the better speed your website will have, as your server will take less time to process. So, we reduce the server requests by combining JS and CSS files, using CSS sprites, optimizing codes, using fewer fonts, etc. Visitors will find your online store good to use if they find that it is quick to load and this means more business for the store.

• Unoptimized codes

Website may have buggy codes at many places. We review the codes regularly and fix those errors. We have a team of Magento developers working dedicatedly for store performance optimization by rectifying errors. We follow manual methods as well as use tools to optimize Magento stores.

Better performing Magento store will be easy for the customers to use and admins to take care of. The ease of use will keep the customers engaged on the store for more time. This means there will be better chances of increasing conversions, thus boost business sales!

When you choose Mage Monkeys for your Magento store performance optimization you will be able to ensure your online store works optimally and makes the buying process smooth for the customers. This will naturally lead to more sales and profits for the eCommerce store.