Category: Sales

A recent study proved that for every 1 second your page loads above the global benchmark (2 seconds for desktop, 4 seconds for mobile) you lose out on up to 7% on your conversion rates.

Add that up over the space of a year. That’s a LARGE CHUNK OF REVENUE that your business is missing out on.

What’s the solution?

The easiest solution is to optimize your eCommerce theme, codes, plugins, media, API & every technical section.

With the help of Mage Monkeys, you can achieve below figures.

Yes, the figures are not impossible. It’s achievable. We helped stores to achieve such figures by optimizing their store & themes.

Let your store load flawlessly and power-up your sales.

Fill the below form to adopt this new technological trend & boost up sales.

There are certain ways to increase your sales without spending extra money on marketing.

Doing some UI/UX changes on your website & making it more user friendly is a way to achieve more sales.

A regular user’s product buying journey includes below steps from product page.

1. Product page
2. View Cart Page
3. Four layer Checkout page
4. Thank-you page

It normally takes minimum 5 mins, button clicking, data input and many other factors to complete a sales.

But, what if you can bypass it all with just a single click. It will save lots of time of user and you will get rid of “ABANDONED CART” & many other issues.

You just have to add a “BUY ON WHATSAPP” button on every product page or product-view page as shown in below.

Product page view:

By implementing this functionality, users will directly connect with you on Whatsapp and sales will happen through Whatsapp .

BONUS ADVANTAGE:
USERS WILL BYPASS COUPON, DISCOUNT AND DEALS SECTION. 🙂

It’s been observed that many eCommerce witness skyrocket sales after implementing such functionality.

Fill the below form if you wish to implement “BUY ON WHATSAPP” for your eCommerce store.

Doing eCommerce business is not an easy task. It takes lots of operations to make your eCommerce business profitable.

While doing a study, we realize many eCommerce business fails as their sites fails to convert visitor into the sales.

Marketing can help you to get right audience at your store; Detailed marketing may help you to engage visitors with your store, but your store have to be technically strong and healthy to convert those visitors into the orders.

A potential buyer may turnoff from your eCommerce store if,

– the site fails to deliver accurate UI/UX.
– the site is running slowly.
– the site is not loading design properly.
– the checkout process is lengthy or confusing.
– buyer’s favorite payment gateway isn’t available on your store.
– the site don’t have the product buyers are looking for.
– the site is unsecured or not have HTTPS.
– the site isn’t properly responsive.
– the site fail to rank on Google with right keywords.
– the site is not leveraging latest technological benefits.
– the site is ignore Mobile-first approach.
– the site is having poor navigation & operations.
– the site is dealing with poor tech operations.

Apart from above, there are numerous reasons for an eCommerce store to lose on technological ground.

Every failed eCommerce store has its own reason to lost the path of success.

What’s the solution to avoid eCommerce business to fail due to technological reason?

The answer is “Hire EXPERIENCED eCommerce Consultant”

An experience eCommerce consultant has already scanned numerous eCommerce website. Thus, he/she knows from where the leakage could be in your eCommerce store. It will be a child task for him/her to fix the technical leaks and make your store more healthy.

Having some experienced eCommerce consultant will accelerate your order cycle & smoother your sales.

Hire an eCommerce consultant today before it’s too late. Fill the below form to connect with our experience eCommerce consultant today.

 

Many digital stores fail as they aren’t able to understand customers’ behavior properly. Optimizing the site as per standard methods isn’t sufficient. eCommerce merchants have to keep customizing the site as per the customers’ needs & requirements.

You should dig further & audit:

– How customers are using your site?
– What are they searching for?
– Where are they clicking & interacting?
– How are they completing their buyer’s journey?
– & many more questions.

 

It’s about seeing the site from the customers’ perspective. At Mage Monkeys, we helped our clients to install a functionality called “VIDEO RECORDING VISITORS”

It guided our clients to understand

– What is working for their website.
– What is not working for their website
– From where potential buyers are dropping
– Which designing problems they were dealing with
– Which payment and other tech sensitive issues they had

After installing the VIDEO RECORDING script, our clients realized that they were losing valuable conversions & sales due to many reasons.

By studying the video data, we made an audit report & customized the site accordingly. That resulted in SALES GROWTH.

If your eCommerce store is still missing such feature, then get it implemented immediately to achieve business growth.

Elasticsearch is a popular search engine adopted by many eCommerce merchants. It’s a well-designed blazing fast search engine that increase conversion rate & revenue growth.

The Elasticsearch engine provides a multifunctional in-store search system that returns relevant results within milliseconds.

It provides great search results to your customers and gives them an incredible search experience so that they could find and buy items they want much easier.

Elasticsearch provides the following benefits:

• High speed and more relevant search results
• Super-fast search using autocomplete
• Automatic correction of typing errors during search
• Search across multiple content types
• Responsive & mobile-friendly interface
• Support for multiple languages
• Support for stop words and synonyms
• Shoppers are not disrupted while Elasticsearch reindexes
• Works well out of the box
• Supports real-time data and analysis
• Applications in framework beyond search, including reporting, personalization, performance, and storage

Let’s see an example:

What stores have achieved after installing Elasticsearch?

– Sales improved
– Number of searches improved.
– Number of orders improved.
– Visitor’s engagement improved.
– Web/Mobile’s vistor timing improved.
– & many more.

You can always make your store more powerful by installing such features. It will help you to increase sales & offer a good user experience to your buyers.

As an eCommerce merchant, you have to understand that marketing is not only the one player which can help you to win the game. But, performing below PROVEN technical implementations can give you impressive results.

Let’s discuss them:

1. Improve your store’s speed: In one tech research, the outcome came that 74% of web stores are not as fast as they should be. They ended up bouncing potential customers and lost sales. Don’t repeat this mistake in 2021. Improve your store’s web & mobile load speed today.

2. Adopt PWA or Mobile App for your business: Check your mobile now & you will find apps from those businesses whose sites you rarely visit, but still you engage with them via an app. Because it’s easy & convenient. Give the same experience to your customers. Imagine your sales when your store’s app will be installed on your all customers’ devices. If you don’t have an app, design one.

3. Do UI/UX Consultation: A professional UI/UX consultation audit report can undoubtedly help you to increase your sales. It will help to solve all bugs in your store’s site & also helps you to offer a seamless user experience.

4. Upgrade Theme/Site/App/Extensions: Tech world is upgrading every day. You shouldn’t use older versions of Theme/Site/App/Extensions. Upgradation should be standard practice that can help you to leverage trending tech benefits and puts you a step ahead of your competitors.

These are the four top changes we recommend eCommerce store owners perform.  We have a list of other many changes which can help your store to increase sales. Contact us today or fill the below form if you want to improve your sales by doing such technical changes.

A client made an inquiry at our site which read,

“We want to increase our sales. Can you help to improve the performance of our site?”

Our tech expert discussed the case with the client and we ran an audit on the client’s website.

We found many technical limitations which were stopping the growth of the client’s store. We advised clients to implement them one-by-one & check the result in the sales graph.

First process which gave the client a sales growth of 38% was speed.

Web & mobile loading speed of the client’s store was slow according to google page insider. We started working on the same. We did many technical operations such as,

• Image optimisation
• CSS/JS Minification and Merge
• Server level changes
• Code optimization
• Theme optimization
• Converting jpg to webp
• Enable flat categories and products

After doing speed optimization bounce rate was also decreased.

The second process was where we introduced our UI/UX advisor who helped us to achieve a 50% sales growth for clients.

The below activities were performed under UI/UX advisor’s consultation.

• Product placement was rearranged.
• Necessary changes in theme were performed.
• Onepage checkout was implemented.
• Automatic Email & SMS functionalities were implemented for users who dropped shopping at the final stage.
• A virtual assistant was introduced to the site.
• Most searched products were added to the homepage.
• & many more suggestions were processed.

In the third process, we increased security, solved bugs, and did some maintenance which resulted in 28% of sales growth. This activity helped us to run the site flawlessly.

This process was handled by our security experts who found that the site was going down twice a month due to servers and other issues that were affecting sales. We advised the client to opt for a better hosting provider who guarantees 100% uptime and delivery.

While performing the site’s historical data audit, we realized that site was previously hacked as it was having security loop-holes which was resolved by our security experts.

Numerous small bugs were there on the data side which was also solved from our end.

This is a true tech story, not a case study where we helped our client to achieve sales growth of 116% – Day by day, we’re helping more and more web merchants to achieve sales growth by performing technical operations.

Ten long years. That’s how long Amazon has had exclusive ownership of the one-click checkout process. While some rivals have licensed Amazon’s technology to stay completive, most have had to forgo the higher conversion rates and repeat purchases enabled by this faster checkout experience.

As of September 2017, the wait is over. With the expiration of Amazon’s patent, merchants are free to offer their customers a better way to buy. Magento is the first commerce leader to offer an ‘Amazon-like’ experience as a standard feature, now available in the latest release of Magento Commerce.

The new Instant Purchase feature provides returning customers with a faster checkout experience by using previously-stored payment credentials and shipping information to skip checkout steps. When a customer selects the “Instant Purchase” button on a product detail page, they are immediately taken to a confirmation page where they can place the order. There’s no need to enter their address, payment information, or shipping preference. Magento takes care of all of that.

(Instant Purchase checkout option on the product detail page)

Merchants who have tested Instant Purchase have found that it can shorten the amount of time it takes to place an order by upwards of 90 percent. It is particularly well-suited for mobile shopping and replenishment purchases because it minimizes friction in the process. Other merchants have found that it helps to drive impulse sales. Shoppers can click and buy as they go through a site without the sticker shock of seeing the total cost of ALL items in their cart.

Instant Purchase leverages Braintree Vault, available with Braintree Credit Card, Braintree PayPal, and PayPal Payflow Pro for stored payment information. Consistent with Magento flexibility, merchants can easily modify the Instant Purchase button text and business logic to customize the experience for their needs.

The Instant Purchase feature was contributed to the core Magento codebase by Enterprise Solution Partner, Creatuity, as part of the Magento Innovation Labs program. This contribution is an example of the extraordinary power of the Magento community to bring new capabilities to market quickly. Look for more community collaboration on Instant Purchase and other features in future releases.

Email Marketing Automation

The latest Magento Commerce release offers more than Instant Purchase to help accelerate sales growth. It also integrates dotmailer email marketing automation, allowing merchants to easily set up and start creating campaigns in minutes.

dotmailer is a Premier Magento Partner servicing over 4,000 B2B and B2C brands across 150 countries. They enable customers to deliver smarter, faster email campaigns that maximize ROI through advanced segmentation and personalization capabilities. They use all Magento attributes (including custom ones) and integrations with other backend systems, like Microsoft Dynamics and Salesforce, to create a complete view of the customer for highly targeted campaigns. No more batch and blast.

dotmailer supports automated campaigns through SMS, Push, email and other channels and can manage transactional emails for Magento stores. As the first Email Service Provider with a drag-and-drop editor, dotmailer offers an incredibly flexible toolset that makes implementing advanced marketing techniques easy. Live support is available 24×5 to ensure customers have expert advice when needed.

Magento merchants can test out dotmailer with a free 14-day trial. Learn more by visiting the dotmailer site.

Advanced Reporting

Our latest release also helps merchants operate with greater efficiency and intelligence. New Advanced Reporting provides merchants with 20 reports delivered through an easy-to-use web interface available from the Magento Admin. These visually-compelling reports offer critical business insights through three pre-configured dashboards:

• Orders: number of orders, revenue, AOV, taxes and shipping fees collected
• Customers: registered accounts, unique customers, key metrics by customer
• Products: quantity ordered and bestselling products by revenue and volume

(Advanced Reporting Orders dashboard)

Data is updated daily and reports can be configured to show different date ranges – from a single day to 2 years. Merchants can also filter reports by store view. With reports expressly designed for business users, featuring vital metrics and great visualization, Magento customers now have the power to better manage their businesses.

Magento Shipping

The latest Magento Commerce version also boosts efficiency by integrating Magento Shipping’s multi-carrier shipping and fulfillment capabilities. Rather than using multiple extensions, merchants can now fully manage shipping tasks, from configuring shipping options and fulfillment rules to comparing shipping prices across carriers, right from the Magento Admin. Merchants also gain faster access to carriers for improved operations and customer experiences that deliver profitable growth.

Merchants using Magento Commerce 2.2.2 can find out if Magento Shipping is right for them by completing the form in the Magento Admin.

As the calendar year is about to end, this is the most profitable time of the year for Ecommerce business. Online sales are going rapidly every year. Web stores are busy with seasonal sales and holiday marketing to increase its profit as Christmas is around the clock. But as the season comes to an end a sudden lapse in customer activity is seen.

This sudden lapse leaves the online seller with one major problem.

How to keep Post-Holiday Sales up as the New Year Begins?

Customers shop a lot during this period so when the sales end they tend to tighten their wallets but this does not mean that online spending stops. With the right planning and strategy, we can effectively inspire sales during this seasonal slump. Below are the 5 strategies for your online store that will help your E-commerce operations flourish after the holiday’s end.

• Start New Year with PromotionThere is a large market for self-improvement oriented consumer to consider. New marketing opportunities can be made possible by online retailers which have products such as health and wellness. You need to grab your customer’s attention by pulling out New Year’s promotions and offers. You can offer discounts, bonus gifts, vouchers, etc. to give a kick start to your post-holiday sales off strong in the New Year.
• Stay Connected to your Customer through EmailDon’t excuse yourself from your customer just because the holiday season is coming to an end. Be in touch with them by sending an Email. Run an Email campaign which will connect your customer to your brand. You can increase conversion rate by 50% if you connect with your customer through Email marketing automation. In case if you’re wondering how to do that, give this article a read – https://magemonkeys.com/how-to-manage-newsletters-magento-2/
• Get them back with Customer Rewards After your customer makes a purchase from your website, then after bring them back with a special reward which is especially for them. Customers love when they get something in return and this will also help in your business. Along with Email campaigns, go for offering discounts to generate more activity with the same customer. Discounted price will always make your products more appealing to them. A post-purchase coupon will encourage customers to come back for future purchase. Hence, customer reviews will help market your products while you provide rewards for a repeat business.
• Interest them with their recent viewed itemsOnline shoppers go through the number of things and fill their carts with countless items that they never end up buying. This shows that they have an active interest in those items but for some reasons, they don’t purchase. So a gentle reminder after the holiday season ends can easily boost your sales and it can create new opportunities. Create product recommendations based on your customer’s past activity to give impactful messages that in return turn into sales.
• Sell Holiday Gift CardsWhen a customer buys a gift card for your store or from your store then you have to make an immediate profit but its just the beginning of the benefits holiday gift cards provide. Regardless that gift card you sold is being used or not, you have already made your sale. The best part is the recipient of the gift card will have a reason to your store and do the purchasing. The gift card also helps in increasing brand awareness. There are chances that in future they will visit your store again with a gift card or without a gift card.Boost up your sales with above-mentioned Tactics to bring back your post new year holiday sales.