How our eCommerce client achieved 116% sales growth?

A client made an inquiry at our site which read,

“We want to increase our sales. Can you help to improve the performance of our site?”

Our tech expert discussed the case with the client and we ran an audit on the client’s website.

We found many technical limitations which were stopping the growth of the client’s store. We advised clients to implement them one-by-one & check the result in the sales graph.

First process which gave the client a sales growth of 38% was speed.

Web & mobile loading speed of the client’s store was slow according to google page insider. We started working on the same. We did many technical operations such as,

• Image optimisation
• CSS/JS Minification and Merge
• Server level changes
• Code optimization
• Theme optimization
• Converting jpg to webp
• Enable flat categories and products

After doing speed optimization bounce rate was also decreased.

The second process was where we introduced our UI/UX advisor who helped us to achieve a 50% sales growth for clients.

The below activities were performed under UI/UX advisor’s consultation.

• Product placement was rearranged.
• Necessary changes in theme were performed.
• Onepage checkout was implemented.
• Automatic Email & SMS functionalities were implemented for users who dropped shopping at the final stage.
• A virtual assistant was introduced to the site.
• Most searched products were added to the homepage.
• & many more suggestions were processed.

In the third process, we increased security, solved bugs, and did some maintenance which resulted in 28% of sales growth. This activity helped us to run the site flawlessly.

This process was handled by our security experts who found that the site was going down twice a month due to servers and other issues that were affecting sales. We advised the client to opt for a better hosting provider who guarantees 100% uptime and delivery.

While performing the site’s historical data audit, we realized that site was previously hacked as it was having security loop-holes which was resolved by our security experts.

Numerous small bugs were there on the data side which was also solved from our end.

This is a true tech story, not a case study where we helped our client to achieve sales growth of 116% – Day by day, we’re helping more and more web merchants to achieve sales growth by performing technical operations.