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Magento 2 provides a shopping cart solution for medium to large-scale business requirements. It offers an attractive design and a better user experience which makes it more disparate from the preceding version. Magento 2 is fully loaded with rich features and it also offers flexibility to the users to easily manage their content, layout, and functionality of the eCommerce store.
Rich Features of Magento 2
Merchants can choose any version from its three versions based on their business needs.
Magento Enterprise Edition comes as a paid version. One can choose from the various feature sets depending on the requirement of the company.
Magento Community Edition is a fully open-source platform and it has the most active community of users.
Magento go is a paid version and it is hosted on Magento’s servers.
But, why you need Magento 2 for an eCommerce store?
1. ENHANCED PERFORMANCE PARAMETERS
Magento 2 diminishes the load on the server and increases user interaction. It is fast and you will see cart abandonment is also reduced. The main parameters on which Magento 2 has improved are
Add items without reloading the entire page
HTTP accelerator easily cache the requests
Use multiple servers
2. SMOOTH AND WELL-ORGANIZED CHECKOUT PROCESS
As compared to Magento 1, Magento 2 is more flexible and improved in terms of check out. Magento 1 has six steps (checkout method, billing details, shipping information, payment information, and last order review) checkout process whereas Magento 2 has two different pages for its two-step checkout processes; shipping, review, and payment.
The guest checkout does not have any login or registration thus it increases the process for the customer. Magento 2 provides a powerful shipping rate that is displayed as per your geographical location. Overall, it reduces friction and boosts the conversion rate.
3. BETTER INDEXING AND TOOLKIT
Magento 2 provides enhanced indexing to increase the query performance speed.
The enhanced toolkit and improved widgets of Magento 2 help you set up your eCommerce store.
4. GREATLY SUITABLE
Being an open-source platform, it has rich templates, extensions, modules, and widgets to build a unique eCommerce store. It has many dynamic and powerful tools such as the Catalog Management tool and Marketing tool. It supports any device and also offers cross-browser support as well.
So, these are some of the reasons why Magento 2 is going to stay in 2019 and make your online store stand different from the others. It provides a safe platform to build your business and boost your conversion rate. Though Migrating from Magento 1 to Magento 2 is requires detailed planning. One has to hire an eCommerce developer for easy and smooth migration.
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