Today the E-commerce has reached new level for enhancing user experience to increase sales and it has become one of the vital requirements of a website. So for that purpose the use of single sign-on is very popular these days.

Social media plays a crucial part and in this article we are going to explore the benefits that social login can bring to an eCommerce website.

1. Easy Login

First thing first, the easier registration is the most convenient way for shoppers and the automatic registration functionally means that the customer can get instant access to a store.

One can feel annoyed if they have to fill in a registration form of a website. A small cell phone is not convenient for tapping on each blanket to add the personal data but with social login, we can have got the right solution to the problem. It will keep the shoppers feel comfortable and are more likely to stick with you.

While visiting a website if one can find the option to sign up using their social accounts like Facebook, Google, Pinterest, etc. then this might help customers to gain user access faster than traditional sign-up methods. It is also a time-saver for people who get turned off as they have spent a lot of time inputting their personal data.

2. For collecting users’ data

It is but obvious that when you ask fill in a customer information sheet, he may not give you the incorrect data. In the worst case, the customer may get angered and he will quit buying products in the store. According to a reliable source, we have 88% of shoppers tending to fill in the form with incorrect data.

As you know, each personal account of the customer has lot of meaningful data for creating the targeted advertising and if the businessmen can collect useful information then they can never need to run the fill-in-the-sheet project.

When a particular shopper login with social login buttons and that point we can collect customer data automatically with the functional software and this way you get more data of customers is linking to several accounts as various login options.

3. Great for the targeted marketing campaign

Customers’ data is very useful to improve marketing campaigns of the whole business project. In detail, they can base on the information to decipher a lot of segments. Just say a businessman can separate the customer into particular groups like age, gender, interest, as well as geographic location.

A seller knows what customers are actually looking for in their website and they can build up the proper sale marketing. So, social login provides an additional figures to improve marketing campaign.