Magento announced its integration with Amazon Marketplace at MagentoLive Australia 2018. The integration gives merchants to simpler and cost-effective and they can manage inventory directly within the Magento commerce admin. As we all know about the popularity of Amazon, the addition to the new sales channel capability is a revert to the trend and it will let merchants capitalize on Amazon’s popularity by growing sales on the third-party marketplace.

Magento 2.0 Integration with Amazon

In 2017 round about 45% of online retail sales were made on Amazon marketplace and this year also the amount of sales is expected to grow. Currently, the presence on Amazon plays a huge role for nay merchants and Magento users are not the exception so, no wonder that Magento took the wise decision to implement a native integration with Amazon.

A recent survey states that 92% of Magento merchants said that they expect to grow their Amazon sales over the next 12 months and of course it is a great opportunity provided by Amazon to the Magento community.

Merchants are very well aware of using Magento as multi-channel software and of third-party modules or extensions so Magento is providing their users a native tool for integration with Amazon.

Moreover, there are numerous new features planned which will benefit merchants:

• The support of all Amazon’s marketplaces worldwide means not only in North America but also in Europe and Asia-Pacific including the Amazon Business marketplace.
• With the centralized order management tool now you can get all the information about the orders under one roof.
• The product listing across all Amazon’s marketplaces will be done automatically.
• You can have access to profound reviews of the competitors’ prices.
• Now you get to access the unique tools that aim to enhance the product visibility and increase sales.
• The access to the Amazon Strikethrough Price.
• Leverage Amazon’s extensive catalog data for storefront enhancements like advanced search, filtered navigation, and promotional rules.
• With the help of advanced marketing tools, you can manage listings across marketplaces which will increase sales by enhancing a listing’s urgency.

The whole idea behind the native Magento integration with Amazon is designed to assist merchants to sell their products fast, easy and cost-effectively. Magento streamlines multi-channel retailing, so now merchants will have more time for improving their brands.

However, only Magento 2 users will be able to make use of this new feature.