As a part of different marketing strategies, businesses make use of popups to collect information of visitors/customers for email subscription. 

When done right, popups can help you grab the attention of customers and bring in more sales by combining right offers with popups on your eCommerce store. 

The different ways in which popups and offers can be combined for the business benefits are:

• Use threshold offers to increase order value

Offering discounts against profits will not work in favor of your business. So, encourage customers to increase their order value to a certain threshold by offering an incentive through a popup.

• Encourage purchases by offering gifts

Shoppers like free gifts. Keeping that in mind, businesses can come up with discount popup that projects a free gift with the completion of product purchase.

• Come up with exciting exit offers to reduce bounce rates

Let your online store come up with popup that has exciting exit offer enough to grab the attention of visitors and lead them ahead to take an action.

• Boost email subscription by offering discount code

eCommerce businesses will be able to build a strong email list that can be followed to encourage future purchases by coming up popup messages that gives away discount codes.

• Offer exclusive discounts to new customers

Simplify the process of converting a new visitor into a customer with exclusive discounts using popups. The popup message can include a discount code that the visitor can use later to make a purchase, if not now.

• Boost immediate purchases with popups having time-sensitive discounts

Come up with popups that offers time-sensitive discounts to trigger a sense of urgency towards product purchase. When done right, it can work as an effective tool for sales promotion.

• Reduce cart abandonment by using cart exit popup offers

Come up with exclusive exit offer popup for the visitor who is set to leave the cart at checkout. Come up with a promo code that can be redeemed instantly by the shopper while completing the checkout process.

When it comes to gain email data and driving sales, discount popups work as a powerful tool. However, the key is to offer the right discount at the right time to get the maximum benefit and popups will work as the excellent tool for the same.