Web Push Notification can open up a new door of possibilities for your Magento store. It’s an effective way to drive sales and increase engagement by boosting brand awareness. It also helps you build a connection with your customers as you can send the push notification to your users easily and effectively.
What are Web Push Notifications?
Web push notification is basically an instant message in which notifications are directly sent from your website to the user’s web. The main feature of this tool is that it gets delivered even when the user is not using your website.
If your user has subscribed to get notifications then you can connect with them instantly at any time, anywhere on the web. For a better recall, you can add product images, its description and also its price. You can do much more with this tool for example; you can inform them about new products, sales, and discounts.
Web push notifications are significantly better than any other channel like Email so its opt-in rate is also higher than the others.
But what’s the need?
They are clickable messages and that are similar to mobile push notifications. These notifications can easily gain your user’s attention even when they are using other websites.
- Reduces Abandoned Carts
With web push notification you can remind your customers about their products which are waiting in the cart and this way you can recover abandoned carts. This will let you reach to your customers at the right time who need that extra push to complete a purchase. It provides you to bring lost orders back via automated abandoned cart notification which ultimately increases your sales
- Enhance Engagement on the Website
With Magento push notification you can inform your customers about new products, personalized updates, upcoming sales, special discounts, price drop alerts, and much more. If you want your notifications can have clickable buttons which will direct them to your site. This will encourage your customers to continue their shopping for more.
- Instant Message Delivery
They are delivered the right way and because your Magento push notifications are short you don’t have to think twice before you hit the “Send” button.
Bottom Line
Magento push notifications save a lot of time as you don’t have to write long Emails or messages to your customers. You just have to write concise and bang on messages to your users and then send to them at right time.
As you know that the potential of increasing your conversion rate through web push notifications are many. You will be amazed at the results when you will implement this wonderful feature. It is extremely user-friendly and an affordable communication channel.
Now it’s time for you to take the best advantage of web push notification for your Magento 2 store and boost up your sales.
