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How to integrate Marketo with Magento 2?

How to integrate Marketo with Magento 2 is one of the most important thing you should know but in case you don’t know then we are here to help you learn it.

Before we start integration you should know…

What is Marketo?

Marketo is a software marketing automation platform based on SaaS which was developed to help business owners automate the process of interacting with existing and potential customers through digital channels. It is powerful, easy to use and effective marketing software for sales. You can create marking processes, deliver more marketing campaigns and can increase more sales by generating more leads. Hence, Marketo is a great tool for Ecommerce stores.

Now, let’s learn how to integrate Marketo with your Magento 2 store?

To integrate Marketo

Step 1: Sign up the Zapier account

Step 2: Sign up the Marketo account

Step 3: Integrate Magento 2.x

Step 4: Integrate Marketo for your Magento 2 store via Zapier

Step 1: Sign up the Zapier account

Signup Zapier

Step 2: Sign up the Marketo account

Signup Marketo

After you log in into Zapier, choose Make a Zap to start integrating

Step 3: Integrate Magento 2.x

Now, choose Magento 2.x so that Zapier can get all data from your store.


Here, choose New Customer in select Magento 2.x Trigger field and click on continue.

After that, you have to connect an Account in select Magento 2.x account field. In this step enter full domain, admin username and admin password of your Magento 2 store as shown below:

After you create your Magento 2.x account then the screen will display as an image below. Choose Save + Continue for the next step.

Great! You have successfully tested Magento 2.x. Now let’s continue for the next step.

Step 4: Integrate Marketo

In Choose an Action App field, choose Marketo and then click on Continue.

Then, you need to choose one of the options from the drop-down menu. In that Select Marketo Action field and click on continue.

Next, you have to select Marketo account. Please click on Connect an Account. Then, your screen will display as an image below:

  • Here you have to enter your account and find Client ID, Client secret in your Marketo account. Then, click on Yes, continue.
  • Next, you have to Set up Marketo Lead where you have to enter all requirement as well as the information of customers such as Email, First Name, Last Name that you have created from your Magento 2 store, then click on continue.
  • After completing above steps, congratulations, you have tested Marketo successfully. Finally, click on Finish and then set the name your zapto complete.
  • From now onwards, your Zap is working and it will auto-check for your Magento 2.x new customer.

This is how we the integration between Marketo and Magento 2. Try it with your store today! If you still failed to integrate, then hire Mage Monkeys for the Magento integration service.

Fill the form below if you need us to connect your magento store with Marketo

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    Eshika Is a bibliophile and conversationalist. Her life revolves around writing , photography, presentation and repeat. "go with the Flow" is her approach in life.

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