If you want to display brand attribute value in the product view page,  You can use the following code:

<referenceContainer name="product.info.main">
    <block class="MagentoCatalogBlockProductViewDescription" name="product.info.brand" template="product/view/attribute.phtml" before="-">
        <arguments>
            <argument name="at_call" xsi:type="string">getBrand</argument>
            <argument name="at_code" xsi:type="string">brand</argument>
            <argument name="css_class" xsi:type="string">brand</argument>
            <argument name="at_label" xsi:type="string">none</argument>
            <argument name="add_attribute" xsi:type="string">itemprop="brand"</argument>
        </arguments>
    </block>
</referenceContainer>

Also If you need to display text before this attribute value in the product page something like:

Brand: Apple

For that you need to change ‘none’ to ‘default’ as shown below in ‘at_label’ :

From:

<argument name="at_label" xsi:type="string">none</argument>

To:

<argument name="at_label" xsi:type="string">default</argument>

Now you can see product attribute value with it’s label in the product page.