Magento has powered many ecommerce stores and its popularity is increasing with each passing day. We can say that artificial intelligence technology was relatively primitive in the past but with the passage of time it has matured. Artificial intelligence has the potential to make Magento even more efficient as well as powerful.

Let’s look at ways how the power of AI makes Magento more effective.

Virtual shopping assistants

Chatbots or virtual shopping assistants are demonstrations of AI that transforms as well as improves the online shopping experience. These virtual assistants inform the shoppers regarding the discounts offered and new products and/or services. They even respond to customer’s queries as well as complaints. Experts have predicted that in the future chatbots will fully take over the role of customer case as they work well or even better than human customer care personnel.

Personalization of mobile shopping

User experience seamless performance with mobile-only apps and with time better presentation and processing of data will further enhance the mobile shopping experience. AI provides personalize the mobile shopping experience by leveraging the personal data of users and display items based on past requirements, preferences, budget, and geographical location.

Staves off frauds

For eCommerce businesses, accepting payments and monetary transactions are very important activities so here AI has the ability to detect fraudulent activities even in a clutter of transactions. Synergistic AI with Magento helps in preventing frauds in an effective as well as the seamless manner and it even results in superior precision as well as augmentation when benchmarked against the human brain. There is a thin line of behavioral as well as purchasing patterns and the dependency on human intervention is brought down resulting in minimal time expended to identify fraudulent transactions.

Targeted user experience

User experiences determine + success in the e-commerce arena as customers prefer to choose the vendors who provide them with the right information at the right time. You can leverage machine learning as well as cognitive computing, AI collects the big data of several users and employs it to craft targeted user experiences that compel customers to shop.

Enabling a seamless shopping experience

Magento is preferred by both B2B and B2C customers because it has advanced search options and also an array of customized extensions. Though with AI’s sophisticated context-based search, store navigation becomes swifter and much more user-friendly. Now Natural Language Processing (NLP) will power semantics keywords search.

Technological trends are getting changed day by day. Consult with an experienced Magento development company to leverage tech benefits.