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Magento 2 is considered to be the best eCommerce website that supports multi vendors’ marketplace. After upgrading to Magento 2, you will notice your eCommerce site is working much better and faster than before.
In this post, we will share with you some key benefits of migrating to Magento 2 and the performance enhancement that you will see soon after the migration.
Increase in Conversions
In order to increase the conversion rate, you have to reach the right audience, examine their behaviour when they visit your online store.
The checkout process in Magento 2 is much advance than Magento 1x as the entire process is very smooth, fast, easy and secure for all the customers. It has one-page checkout that includes two steps where you can see shipping, review and payment modes. These two steps make the checkout process simple and improve the customer experience. Magento 2 does not force visitors to register which means they can check out as guests without having to go through any registration process.
Magento 2 increases the load speed by removing the temporary malfunction. Though, it automatically identifies the registered customers based on their email ID. Magento 2 makes it easy for the users to see everything they have ordered even before placing an order. All the up gradation features reduce the checkout friction which causes cart abandonment rates.
Page Load Speed
As per research, 40 per cent visitors leave the website if it takes more than ten seconds because customers expect a site to load within seconds and in this way you lose almost all the visitors before they turn into customers.
Without a doubt, Magento 2 is better than Magento 1. It comes with improved features that increase the performance speed of a store. Magento uses Varnish cache and HTTP to cache common requests. This makes the task easy for admin
users to create and edit eCommerce about the product details without any clash in Magento 2. Magento 2 is 50 per cent faster than Magento 1 when it comes to page loading speed.
Caching boost the site performance but it can only happen when it is done correctly. Full-Page Caching (FPC) is available in both community and enterprise edition. Admin users will find it easier to create and edit eCommerce product information. Thus, it improves the scalability by increasing conversion of your site, enhances server response time and making backend process stronger.
Increase in mobile traffic
As per the recent survey, more than 80 per cent of internet traffic comes from mobile devices. Magento 1 does not completely support such kind of users whereas Magento 2 is optimized for mobile use for different screen sizes. A well-optimized mobile site and the user-friendly device will encourage users to browse more and buy a desired product or service. With Magento 2 you can design a mobile-specific theme that provides easy navigation. For easy access, you can also optimize the admin panel. So now you don’t have to sit at a desk and manage your store – you can do it quickly with your smartphone.
Increase in SEO performance
As stated above, the page loading speed in Magento is much lesser than Magento 1. It also helps in optimizing your SEO ranks. Search engines like Google; give utmost importance to page loading speed. This is backed up by the fact that today’s generation of users tends to lose interest exponentially with an increase of each second of page loading speed.
When you upgrade your store to Magento 2, you will see that your page loading speed has decreased to a great extent even without using an extension. In addition, you can always install an advance extension for better optimization.
Migrating to Magento 2 will increase your conversion rates; reduce cart abandonment and gives better shopping experience to your customers. You can contact us if you need help or expert advice regarding migration.
You can talk to the Magento developers at Magemonkeys. Our migration expert will seamlessly handle entire responsibility for the transition and guide you on which extension you may use in your Magento 2 store.