With the emergence of technology, the healthcare sector is flooded with options for consumers. If you want your brand to stand out and more importantly, trusted by the people then certain imperative features are required in your store, which will not only create trust in your products but also will help you increase your top line.

Ingredients
Healthcare products are of personal use, before using the healthcare products, a customer wants to know what they are consuming as it directly affects them personally. Not only that but in most countries, it is compulsory as per the law to showcase the ingredients of the products you are selling. Before you start selling your products in different countries, please study the law about that country and abide by the law.

You can also position your whole brand in what kind of ingredients you are using.
https://evandefacialcare.com/ has highlighted natural ingredients in a big loud way on their top banner of the home page.

Advantages of ingredients
You have already listed ingredients, but the “why” is very important. If you want to build the trust of the product in the consumer mind, then you need to engage them with the product, and showcasing ingredients is the best way to do it.

On Montesarymade.com, they have not only highlighted the advantages but also have allocated ample space on their page to showcase the images and product details.
Link: https://www.monasterymade.com/products/intense-moisture-set

Your Story/Philosophy
Mostly the segment you are dealing with has 75% female consumers, and the best way to gain the trust of female consumers is by connecting them emotionally. Storytelling will give your brand depth, it will not just tell you about your product, but via storytelling, you can convey your values and philosophy. You can build a successful long term relationship with your customer with your core set of beliefs.

Your Story should have the following things :

• Emotional connect
• Transparency
• Care for society
• How you came up with the idea.
• How you are solving the problem.
• How are you changing human lives.

Directions for use
As discussed before that, we need to engage a customer with our product to build trust. Now one more way of doing that is giving them the direction of use, mostly direction of use are pretty obvious but still if you show that to the customer and add a bit of a twist in the direction of the use and customer will start believing in your product and magic which will generate from it.

If you read the below direction, they have articulately given direction by saying, “dot the product onto the ring finger and warm the material by rubbing it with the thumb in a circular motion.”

Personalized profile/Skincare Quiz
Customer is king, and if you make them feel special than they will remain loyal to your product for a lifetime. You can design personalize questionnaires, which would make them answer the health concerns they are having and which would lead the customer to buy the offered products. This questionnaire will make the customer feel that website is offering not any generalized product which is made for all, but some personalized products after listening to the concerns customer are having.

Subscription plan
Repeat purchase is the key to a successful business, and a subscription plan is the best way you can offer to a customer where they are purchasing your product repetitively without even coming to your website and, more importantly without spending an extra new dollar on the marketing!!.
When you are offering a customer a service where they don’t have to remember to order the product when they are run out of it is called a replenishment subscription.

It is paramount to understand you need to spend top marketing money to get a customer on your website and more importantly to make them buy the first product from your website. Now as a company owner if you calculate the cost of bringing customers the first time on your website is actually more than the profit you are making from the sale of that product, repeat purchase is the only way where you can make profits.

The major reason customer signup for subscription plan is to save money and you need to make sure that if a customer is going for a subscription plan then you are offering them at-least 15-25% discount.

Shop by different groups
When a customer is coming to your site they don’t know what are your products, they know the problem they are having, and helping them to guide in the right direction is half the time product sold.

Video Testimonials

People are always sceptical about the products when they are affecting their health directly or indirectly and to win the trust or remove the skepticism video testimonial plays the biggest role.

There are multiple reasons why Video Testimonials are a must for any products you are selling which are going to be consumed or used personally on the body.

1) Credibility and Trust
A written testimonial on your website might help you to convert the potential customers but to get fully trusted in your product they got to hear it from “Horse’s Mouth” and a video testimonial is the best thing for gaining trust. This adds authenticity to your product.

2) Emotional Connect
Reading a testimonial won’t connect the reader with the person who has given the testimonial but if they are watching the video then they will be able to see the face and emotions of the testimonial giver and that will directly connect them emotionally with the product.

3) Humanizing your brand
By putting video testimonial on your website you are not only creating trust but you are also humanizing your brand value, before the eCom era customer use to go in-store to buy the product but now they are buying online and if they see certain happy faces on your site that will give positive effect and will make your site more friendly and will establish a connection with your brand

4) Social Proof
Science describes social proof as people follow the action of others considering that others have taken a certain decision and it ought to be the right decision.
When you are dealing with female consumers, social proof plays a major role in making the buying decision, there is no major social proof than video testimonial.

Gift Cards

In the gifting industry, Cosmetic Gift cards make some of the best gifts, many times consumers are confused about what to gift and gift card really solves that problem easily.

Some of the benefits of why gift cards are useful to consumers

• They can gift as per their budget
• A person can buy whenever they want and whatever they want.
• There is no hassle of asking for a shipping address or paying extra for shipping.
• The recipient will have guilt free-spending, which normally recipient won’t spend if it has to buy with money
• It more polite way to gift cash.
• And most important, Gift cards are practical.

Our Team/Consultants/Advisors

When you are selling cosmetic and health products, consumers are always in skepticism about the quality of the product and how it won’t give them side effects. If a store try to show them who are people behind the formula of the products or with whose approval these products are made than it will help them to trust your product

Free online consultation

If you are into high-end skincare or health-related products than offering an online consultation service can be very helpful, customers will feel that they are getting personalized service and someone is there to listen to their exact problem and give the best solution for that, and for that customers are always ready to pay extra.

Reward points

You must pay for customer’s loyalty, and customers will stick with you for a lifetime. After certain purchases, you must have square-off the marketing expense to bring the customer on board, if you pay back 25% of the marketing expense required to bring the new customer back on board on the existing customer then they will feel special and will stick to your brand forever. Not only that, by giving them reward points you can keep reminding and pushing them to utilize the reward points by buying new products from your store.

You can also use a reward points strategy for spreading the word about your product by the customers, extra reward points can be given on the following actions :

• On Referrals
• Sharing the purchase on Social Media
• Giving testimonial about the product
• Rewards on Signup

Increasing Respect

There is increasing awareness among the consumers about sustainable living, they are getting conscious about living life without harming the nature around us. If we show how our products are natural and not harming the environment they will not only like your products but they will start respecting your brand, and respect will generate brand loyalty.

Blog
In the modern world, whenever any health or body-related issue occurs first thing a person does is goes on google to search for it, this is the best and right time to capture users attention, you should not try to directly sell your product, but first of all, you need to educate the visitor about the problem and its consequences in detail and then offer the solution to it.

Benefits of Blog writing in Healthcare and Cosmetic eCommerce store :

• Improves your search engine ranking
• It signals that we know about the problems better than anyone else.
• It tells that your business is alive with new ideas and solutions
• You can promote offers in your blog content
• It can facilitate discussions
• Attracts organic traffic on the website
• All this says that if you are a healthcare or cosmetic store than blogging is a must for your store.

All this says that if you are a healthcare or cosmetic store than blogging is a must for your store.

Thank you page

This is the last screen of the user journey on your website and you must be thinking that user acquired, sale made and that is the end of the journey of the user. Have you ever thought of how to use this page for influencing the user to come again to your site without spending money on the marketing.

• We should have links to your social media pages on this page so that before leaving the website they can follow you on social media.
• We can ask customers to let their friends and family know about your site by having a form to refer to your friends and family and can win some exciting gifts.
• We can ask a customer to share their recent purchase on social media by giving some good message.
• If your customer is not registered and has used the guest account for shopping then we can ask them to sign up as a user by just entering the password
• We can ask them to review the website or giving feedback on the shopping process on the website by asking “How can we improve”
• We can give them some discount coupon code for their future orders with some validity of dates.
• If your website is having blogs then we can divert to the blog section where they can read the blogs.