A client made an inquiry at our site which read,
We want to increase our sales. Can you help to improve the performance of our site?
Our tech expert discussed the case with the client and we ran an audit on the client’s website. We found many technical limitations which were stopping the growth of the client’s store. We advised clients to implement them one by one & check the result in the sales graph.
First process which gave the client a sales growth of 28% was speed.
Web & mobile loading speed of the client’s store was slow according to google page insider. We started working on the same. We did many technical operations such as,
- Image optimization
- CSS/JS Minification and Merge
- Server level changes
- Code optimization
- Theme optimization
- Converting jpg to webp
- Enable flat categories and products
After doing speed optimization bounce rate was also decreased.
The second process was where we introduced our UI/UX advisor who helped us to achieve 50% sales growth for clients.
The below activities were performed under UI/UX advisor’s consultation.
- Product placement was rearranged.
- Necessary changes in theme were performed.
- Onepage checkout was implemented.
- Automatic Email & SMS functionalities were implemented for users who dropped shopping at the final stage.
- A virtual assistant was introduced to the site.
- Most searched products were added to the homepage.
- & many more suggestions were processed.
In the third process, we increased security, solved bugs, and did some maintenance which resulted in 14% of sales growth. This activity helped us to run the site flawlessly.
This process was handled by our Magento security experts who found that the site was going down twice a month due to server and other issues that were affecting sales. We advised the client to opt for a better hosting provider who guarantees 100% uptime and delivery.
While performing the site’s historical data audit, we realized that site was previously hacked as it was having security loopholes which were resolved by our security experts.
Numerous small bugs were there on the data side which was also solved from our end.
The fourth part of the process was PWA development. It increased reordering from the same clients.
While having a meeting with a client, he told us that they wanted to develop an app, but they wanted to do it within a limited budget. That’s the point where we introduced Progressive Web App to them.
We develop PWA for the client from their existing website. This took us only a few days. We also advised our client to ask his customers to download PWA. After a few months that advice helped and the client noticed reordering from his customers.
The fifth & Final part of the process was to upgrade the store in Magento 2 which gave the client a notable sales growth of 30%
Actually, it wasn’t our fifth, but first advice to process as the client’s Magento store was in version 1 – But, the client wanted to continue with Magento 1 for the time being and we respected his decision and offered Mage Monkeys M1 Support which helped the client to run his store stably.
Later on, the client decided to move his Magento store to version 2.4 and our team of migration specialists helped him to perform the task without offering any downtime. After two months, the client noted that he achieved 30% sales growth by opting for the latest version of the Magento store.
This was the story, not a case study where we helped our client to achieve sales growth of 122% – Day by day, we’re helping more and more web merchants to achieve sales growth by performing technical operations. Let us know if you want to increase your sales too.
