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    Magento released 2.2.2 version of its Commerce and Open Source platforms on 12th December. It comes with a unique feature and great performance

    New Features included in Magento 2.2.2 are:

    • Optimized Shipping
    • New Marketing Automation Software
    • Merchants will be provided with a detailed and actionable analytics insight
    • Streamline Important Store Operations

    (In detail, Magento 2.2.2)

    Email Marketing Automation

    Email marketing automation feature gets integrated with dotmailer for generating email marketing with B2B and B2C businesses. Now merchants can draft highly personalized email campaigns by using different types of store data.

    New Functionalities are:

    Within your Magento 2 site, you can analyze the effectiveness of marketing efforts and can also calculate and track ROI of your campaigns.

    Better communication and engagement with new and existing store customer.

    It will recover lost revenue by creating highly targeted and personalized cart emails.

    It will take order data with the database from your campaigns to synchronize all customer.

    Instant Purchase Checkout

    Amazon uses an exclusive one-click checkout patent which has expired last year in September. So, the new technology is now available to all the E-commerce solution providers. Magento is the 1st Ecommerce platform that has incorporated this ‘Amazon-like’ experience in its primary product.

    An instant purchase checkout feature store previously entered payment and shipping details and then uses them for any future purchases. This lets shoppers skip few steps in the checkout process which results in faster checkout experience and better conversion rates.

    You can also use Woxy- Messenger Shopping Assistant which is a One-Tap feature offers native and secure integration of your store payment environment with Facebook Messenger.

    When you enable this feature then customers can place orders in messenger with a one mouse click.

    Sales Analytics

    Now, merchants can get 20 insightful reports on order data, product sales, and customer behavior. Magento Business Intelligence creates reports and delivers data for:

    • Store Revenue, #of orders, AOV, shipping fees, and taxes.
    • Key Metrics by customer (registered accounts, returning customer, etc.)
    • Key metrics by product (best/worst selling products, revenue each product generates, and so on)

    If in case you are running the community version of Magento 2 then you can fetch data with SavvyCube – E-commerce Analytics Software for Magento.

    Moreover, you will also learn about:

    • You will come to know about your customers’ shipping behavior like who have spent the most in your store, who are the most loyal and even more.
    • It will show you details regarding sales, the product which sell more, profit, which are often refunded and also the product which doesn’t sell at all.
    • You will now know in detail about the amount of revenue, net profit of each product, category, and region.

    In addition, the software also works with the Enterprise version of Magento 2.

    Optimized Shipping

    With multi-carrier shipping and fulfillment capabilities, Magento 2.2.2 is best in providing shipping service. With new functionality, merchants can now easily handle multiple shipping activities
    Such As:

    • Adding & Configuring 11 shipping carriers (including FedEx, DHL Express, UPS, etc.)
    • To make shipping fulfillment rules
    • Comparing shipping rates and more.

    Magento shipping package starts at $99 per month. There is also a 30 day trial period which got number of limitations for carriers, locations, stores and shipment per month)

    Magento is on a right track by making some major strides in improving the newer 2.0 version and the release of the B2B functionality is a major step to the many B2B E-commerce businesses on Magento. This will help many companies in providing both B2B and B2C on Magento. If you’re looking a get Magento B2B implemented in your store then you can contact Mage Monkeys.

    Magento 2.2.2 version is much faster than ever before so move your store to the latest version of Magento 2.2.2 and experience all the new features.

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      Eshika Is a bibliophile and conversationalist. Her life revolves around writing , photography, presentation and repeat. "go with the Flow" is her approach in life.

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