Top 5 E-Commerce CRM Software For Your Business

crm

Today we can shop from anywhere and all thanks to Ecommerce. Business owners make use of strong marketing tools for their products but they should also remember that Customer Relationship Management Software is equally important.

What is Customer Relationship Management software?

Designed for owners to monitor the relationship between enterprises and customers. The software helps in learning their habits and needs. With this software you can constantly update customer data and also store their data safely in the system database management in a systematic way. You can even use data detection tool to analyze and prepare a list of types of customers to build a proper customer care strategies. CRM will handle all your customer related issues quickly and efficiently.

Below we have mentioned the current top 5 customer management software.

1. Salesforce CRM

Salesforce CRM lets merchants to manage customer information by using a well-designed and user friendly interface. You can collect comprehensive information based a single customer like name, contact number, e-mail, etc. Plus, it also shows the information of business and finance data which is collected from the interaction with customer.

2. Zoho CRM

Zoho CRM is affordable solution which can handle your customer information. It can easily solve the basic problem of managing and building customer relationships. Due to its sufficient basic features for customer management it manages to hold current position. As compare to Salesforce it lacks in advanced features therefore most of their customers are small and medium enterprises.

3. Sage CRM

Sage CRM is a information management software that can store contact details, history, notes and files. It can also integrate with social network profile to connect with your customers. It can store countless contact information. You can also integrate it with Microsoft Outlook or with Google contacts. Though it is useful in many ways but somewhere its software is bit confusing as there are number of options available to manage contacts.

4. Insightly CRM

Insightly is quite different from the other software. You can easily set up and navigate the information. It’s the ideal choice for online business model of small scale. The performance is good because of the integration with Google apps, Gmail and Google Drive. It is trusted by many merchants around the globe. You can find insightly on iOS and Android phones.

5. Microsoft Dynamics 365

Microsoft Dynamics CRM can track an email account, a contact or any other opportunity to increase the sales. It can be fully integrated with Microsoft 365 suite. For the application like outlook and office using this CRM can be a biggest advantage. It works on iOS, Android and old windows phones. Its customer care software is bit complicated in terms of user interface more specifically on browser versions.

We hope this article has helped you to know the best CRM software available today.

What Exactly Is In-Store Pickup For Magento?

store pickup

Now your customers can order or reserve products online and they can also pick them from a store with an in-store pickup feature. Companies are opting for this facture to provide convenience to their valuable customers as they don’t have to wait at home for the delivery instead they can pick up their ordered products by visiting the physical store. Thus, it saves shoppers shipping costs plus this feature does not require address details.

What Statistics prove?

As per the eMarketer survey, 86% of customers said they will prefer buying a $50 product if they are able to save $10 by picking it up from the store. Further, 50% of customers wish that they visit the physical store to make the purchase and the address should be featured on the merchant’s site.

An added advantage for customers as well as for merchants is that they can save money on the delivery and spend that money on additional products and can pick them all up at once rather than purchase differently.

Examples of in-store pickup implementations

Before we read more about in-store pickup implementation let’s see few examples of how this solution works:

Here, let’s take Zumiez which is a great example of multi-step implementation of the personal pickup feature. It has got in-store pickup feature on almost every relevant page. Have a look at the below image which shows the personal pickup option in the header: be it anywhere on the site.

In-store pickup information page:

Product page:

on the checkout page, there is an option of Personal pickup

In-store payment option:

Sears is the second-best example of in-store pickup. The main advantage of this solution is its simple layout and easy-to-find pickup options.

In-store pickup on a product page:

Searching for the nearest store:

In-store pickup options

Now, let’s see what is in-store pickup options?

What are the main features offered by personal pickup solutions?

For the customers:

  • You can place an online order and then pick it up from a store.
  • Select one from different pickup locations.
  • Choose one preferred pickup date.
  • You can view and take the print of the pickup location as well as the order.
  • You can look for stores by tags, area, and distance.
  • You will receive a notification when products are ready for pickup.
  • one order includes pickup items and shipment items
  • Pay in store for the ordered products

For the store managers:

  • Import stores and locations via CSV files
  • Set open times in mass
  • Specify the description of a pickup location
  • Designate a pickup location for each product
  • Define available pick up dates and times
  • Track store messages and orders
  • Notify managers of the selected store
  • Define available search criteria
  • One can limit the number of stores available during the checkout page
  • Place a default store on the checkout page
  • Determine minimum and maximum cart value restrictions for in-store pickup.

How will you add an in-store pickup feature in Magento?

For this task, you need a right choice of an extension. Adding an in-store pickup feature in Magento is not that difficult. But you need to keep few things in mind before making any changes:

  • Which products can be pick up from the store: Do you want to give this option for some specific orders or for all products?
  • Make a decision of who will pick up products and if you wish you can give the option to registered customers only or to everyone.
  • You can provide a geolocation option and show the nearest stores which will be based on customer’s IP addresses so that it will be easy for them to locate the nearest store. Give them options to search by postcode, city, state, etc.
  • Decide to whom you will assign the responsibility for processing the transaction and how will you inform your staff about the details of in-store pickup orders?
  • Clear your mind regarding modes of payment. Will you give them the various payment methods like customers can pay in-store when they come for in-store pickup?

The only thing you have to do is to choose and install the right extension to implement basic in-store pickup functionality.

Extensions for Magento store:

There are few extensions available but it comes with limitations. Do not install an extension that disturbs the self-cycle of your online store. If you want the right extension then you need professional help. You can hire experienced Magento extension developers who can get you the perfect extension hence resulting in increased sales.

Some complex solutions:

This wonderful feature will help you in avoiding some problems but what if two different customers are interested in buying the same product at the same time like one is buying online and another one from the physical store. Well, the solution is to synchronize your online catalog with the brick-and-mortar store inventory. But yes such cases will need additional development.

Personal pickup is a great choice for any online retailer and you can even customize the feature as per your need like postal code or country and which mode of payment works best for in-store pickup. You can take the advantage of this amazing feature and increase your online sales and build long-time relationships with local buyers. You are providing a faster delivery option to your customers for free. It might be challenging for new retailers but overall this feature is very easy to install, customize and manage. Thus, we strongly suggest In-store pick-up feature to all our retailers be it small or big, who has the means to offer such delivery option.

How Store Finder Can Boost Your Online Sales?

store locator

If you own a Ecommerce business along with multiple physical stores then you might have faced below mentioned problems:

  • Customers have difficulties finding your store
  • Your stores have different open hours
  • Your stores have different available items
  • Your stores have different sales campaign

But, how to overcome these problems?

Well you need a store locator. It can help your customers reach to you within no time.

What is a store locator?

To explain you in simple words, a store locator is a map-based service that provides comprehensive geographic details of your store location. Though, with recent researches and discovery in UX, a store locator can give you much more than just addresses and locations.

Below is the example of store Locator for Magento 2.

The store locator is integrated into your site and then it will let you enter or upload the details of many offices or shops and it makes it easier for website visitors to locate stores that are close to them by using an embedded Google Maps form.

The locations and landmarks you add are not limited to stores nor does it require any official verification. Basically you can add any location you want. So, whether you have a website for stores, or want to itemize the location of any remarkable place on your website, they make them easy to locate by the audience.

So what are the advantages of using Store Locator?

  • It saves your employees’ time
  • With a comprehensive store finder, you can provide customers with that exact information.
  • Now with smartphones and Google Maps your employee does not have to spend time providing direction guides to customer
  • Having a store finder on your site can significantly reduce the time customers need to find and get directions to your store.
  • It provides your customers a better experience.
  • It provides detailed directions as sometimes your customers may not be the best at navigation, or that your store is situated in some alley that could easily be overlooked.
  • With native Google APIs, customers can use GPS right on your website to locate themselves and get direction from there. (if he don’t know his current location)
  • Have you ever experienced to find a particular new shirt and then it turned out to be only available some-store-else? Well, don’t let your customers go through the same thing. Store Locator provides you to add the list of stores to a product page and this way your customers can know where they can find that product.
  • Store Locator allows you to set special dates for individual store locations.

And then there are those days that customers have to call the store to ask for directions because they just can’t find it with the given address. Now with smart phones and Google Maps, it’s much easier for customers to find the direction to a store.

Above are the reasons why you should use a store finder on your website. With the help from it, you can quickly improve your sales and service. Good luck with your business!

The benefits of Social Login in E-commerce

social login

Today the E-commerce has reached new level for enhancing user experience to increase sales and it has become one of the vital requirements of a website. So for that purpose the use of single sign-on is very popular these days.

Social media plays a crucial part and in this article we are going to explore the benefits that social login can bring to an eCommerce website.

1. Easy Login

First thing first, the easier registration is the most convenient way for shoppers and the automatic registration functionally means that the customer can get instant access to a store.

One can feel annoyed if they have to fill in a registration form of a website. A small cell phone is not convenient for tapping on each blanket to add the personal data but with social login, we can have got the right solution to the problem. It will keep the shoppers feel comfortable and are more likely to stick with you.

While visiting a website if one can find the option to sign up using their social accounts like Facebook, Google, Pinterest, etc. then this might help customers to gain user access faster than traditional sign-up methods. It is also a time-saver for people who get turned off as they have spent a lot of time inputting their personal data.

2. For collecting users’ data

It is but obvious that when you ask fill in a customer information sheet, he may not give you the incorrect data. In the worst case, the customer may get angered and he will quit buying products in the store. According to a reliable source, we have 88% of shoppers tending to fill in the form with incorrect data.

As you know, each personal account of the customer has lot of meaningful data for creating the targeted advertising and if the businessmen can collect useful information then they can never need to run the fill-in-the-sheet project.

When a particular shopper login with social login buttons and that point we can collect customer data automatically with the functional software and this way you get more data of customers is linking to several accounts as various login options.

3. Great for the targeted marketing campaign

Customers’ data is very useful to improve marketing campaigns of the whole business project. In detail, they can base on the information to decipher a lot of segments. Just say a businessman can separate the customer into particular groups like age, gender, interest, as well as geographic location.

A seller knows what customers are actually looking for in their website and they can build up the proper sale marketing. So, social login provides an additional figures to improve marketing campaign.

Is Your Magento Website Upgradable to 2.X?

update magento 2

Magento is one of the most powerful and stable e-commerce development platforms and the release of the Magento 2.0 version is sending new waves through the Magento community. In order to stay on board and thrive, the world is now directed towards upgrading its version from Magento 1 to Magento 2.0.

Currently, Magento holds almost 14% of the market share and with this impending release, this is likely to increase. The migration from the older to newer version involves various components:

  • Data
  • Various Theme
  • Custom Code
  • Extensions and functionalities
  • Products
  • Orders

To make the migration smooth, it is vital for organizations to properly strategize, plan migration detailing, and streamline the process before moving your store to Magento 2. But, kindly note if your current version’s theme, extension, or functionalities are not compatible with Magento’s latest version then you have to redevelop the entire website from scratch.

Do you wonder why you need to upgrade? Let’s consider the following points:

By far, Magento 1 was one of the most flexible platforms using which users could create dynamic e-commerce stores. However, it was unable to cater to basic needs like versatile built-in extensions, performance optimization, speed, responsiveness, and admin capabilities. Hence, developers came up with Magento 2.0.

Features like amazing SEO optimization, functionalities, security, high stability, intuitive admin panel, scalability, better performance, etc. differentiate Magento 2.0 from Magento 1.

Benefits of the up-gradation:

  • Faster Performance: The new update will make your eCommerce portal almost 20 times faster. The built-in extension of Magento 2.0 called ‘Varnish Cache’, speeds up the loading time of your web page to less than seconds rather than waiting for it to render.
  • Better SEO opportunities. Remember because of slow page load time, your Google ranking, conversion rates, and bounce rates were suffered. Well, with Magento 2.0 this problem will be solved! Better performance and it being SEO friendly is the most important advantage of switching to Magento 2.0
  • User-friendly check-out: Magento2.0 makes the check-out process streamlined, quicker, and easier. The checkout process in the newer version is quite flexible, customizable, and requires very few steps. It also has fewer abandoned carts and increases conversions.
  • Better integrations: Magento 2.0 integrates a lot of dynamic extensions which boosts better functionality and performance. It makes third-party integrations like payment gateways or Braintree a lot easier.
  • New admin interface: The admin interface in the latest version is specifically designed to reduce the time to manage an online store. A personalized panel helps increase productivity and gives quick access to important business information. Importing products is 4x faster in Magento 2.0.
  • Mobile responsiveness: It is mobile-friendly, helps improve sales. It comes with new mobile-friendly themes, integrated video, and an easier checkout process. On top it is touch-screen friendly to help you manage your store on the go!

In Nutshell…

In today’s highly competitive world, making a switch to Magento 2.0 is necessary if you want to stay in the competition, innovate, and outperform. However, initially, the process might seem tedious, but with proper planning, detailing at every step, and sticking to the migration plan, you can smoothly upgrade your eCommerce store.

With each passing, you will get a new update from Magento 2.0, so if you are planning to switch, now is the time as Magento 1.x is already on a path of depreciation.

Is Magento A/B Testing Will Give a Better Conversions Rate?

a/b testing magento

Experienced chefs always love to try something new with ingredients in their kitchen to get that one perfect dish. Similarly, in E-commerce merchants struggle to come up with a store in order to provide excellent service. They don’t give up easily and find different ways to build a store which commonly known as A/B testing. This marketing technique is used to increase the conversion rate.

We read numerous praises all over the internet and thought for a moment that is this method 100% effective or are there any hidden pitfalls which one should know?

So, to get a clear picture we discussed this with our Magento experts and came up with all the pros and cons which are summarized and analyzed.

Magento A/B testing boost conversion rate

Merchants keep on trying different testing methods until they reach their desired result. Also, it is a good way to understand customers buying behaviours.

Under what circumstance this technique will help?

1. Doubts in UX design

Based on their own perception, Merchants can’t come to an accurate reply to the questions like “what is the best colour for call-to-action-buttons? To find customers response, merchants need to try various options and this will also give them a better UX design.

2. Low conversion rates

A better result will always improve the conversion rate. The more time a customer spends on your site increases the chance of buying a product.

3. High shopping cart abandonment rates

Sellers must take quick measures as they know the fact that 70% of online shoppers abandon the cart at the checkout process. One can use different variants of a subject line, visuals, CTA buttons, length, and content and personalization tactics of an email. Estore owners can achieve better opening and click-through rates that will develop more effective customer communication.

Retailers may use advanced tools like MailChimp or Remarkety to automate and improve Email marketing in their company and they both offer A/B testing as a part of the functionality.

Every coin has two sides… so does the A/B testing:

Till now it’s all good, we mean merchants know what works best for their customers and accordingly they improve their web store but then what are the possible inconveniences:

  • Magento A/B testing is a lengthy process.

The most important thing about A/B testing is to find out about customer behaviour and to increase the conversion rate. To get a fair result you must test one feature at a time. A typical website has a number of pages types so getting the perfect combination for a customer-friendly experience might take long and if in case you get your desired result then you will be able to start website optimization as an ongoing process.

  • Coincidence can happen.

In Magento A/B testing it happens that merchants tend to conclude results based on a time limit. For example, you have mentioned the behaviour pattern of a certain percentage of visitors but it does not mean the outcome will same with the whole audience so remember there is always a chance that findings are random.

  • Time frames can lead to the failure of the promotional campaign.

One cannot define the duration of a testing experiment. And you should also test the promotional campaign as well. One can not only set time frames for playing with different elements like a position and colour of a banner but also they must have time to implement changes while the campaign is still on.

  • Options will make it complicated

Merchants should take note that they should know what website element ruins their conversion.
To get the proper result you must take a number of tests so keep in mind to conduct a preliminary analysis of the pages when your potential customers tend to leave not to attempt in the dark and to mention some clarity about A/B testing.

Conclusion

Magento A/B testing is a unique way to get the real response of customers to website changes before any implementation takes place permanently. We always encourage them to run this test for improved results. A fair picture will give them a chance to develop a smart strategy.

How To Overcome Magento Issues Without Impacting On The Business?

magento

Magento issues need some quick fixation so that it does not interfere with business development hence below we have mentioned some major issues which will not come in the way to eCommerce success.

Conflicts in Magento Extension

The key benefit of this platform is that you can customize Magento in order to keep up with the business needs. The custom extension will add required features and it might also result in losing a piece of functionality or even fatal errors.

Here, you might have a question that how many Magento extensions are needed?

Well, the quality matters the most not the number of extensions. If you have one poorly coded extension then it can damage your store’s malfunctioning. The scope for conflicts increases if more extensions are installed.

Some rules you need to follow if you want to minimize the risk of an extension conflict:

  • Always remember extension is very important for your store and the functionality never goes out-of-the-box in Magento.
  • Before deploying it in a functional store make sure you install an extension in a testing environment.
  • Entrust extension installation to skilled Magento developers who will review the code properly.
  • To prevent troubleshooting at a later stage, check for conflicts once an extension is installed.

Magento speed issues

Speed is one of the most important aspects for Magento store owners and we just can’t ignore this issue. If we are shopping online then we want the website to load in 2 seconds or less and with Magento, you can achieve this.

By default, Magento is not slow, its operation speeds down because of improper configuration. A small delay in page load translates into a potential customer leaving for a competitor so to increase a page load speed we have mentioned a number of optimization tips:

  • Hardware is a must Magento power cannot be handled by the shared hosting so you need a fully dedicated server or a VPS (virtual private server).
  • Utilize Varnish and Full Page Caching to increase the speed of your Magento website.
  • Enable flat catalog As Magento stores catalog data comes with multiple tables making which is why MySQL queries are long and complex on the other hand flat catalog creates new tables on the fly which reduces query complexity. Due to which catalogs with around 500K+ SKUs can be indexed quickly.
  • Merge CSS and JavaScript files making your web pages lighter.
  • Enable caching reduces the number of database operations required for each page request.
  • Use Optimize images as heavy images take too much time to load
  • Optimize the website for mobile in the era of smartphones you will see a huge amount of traffic in mobile digital media.

A business owner’s intention to speed up Magento performance is natural but doing so randomly might risk creating more issues than solving them. An experienced Magento developer will always check an online store for speed-slowing factors and efficiently address them.

Magento security issues

In 2015, nearly seven thousand Magento stores were under the massive cyber-attack and they all were caused by Guruincsite malware. Hackers focus on the Magento eCommerce website as the site contains customers’ personal and payment information. If a website is compromised in many ways then it may have a negative outcome on both the customer and the merchant. Your customer will suffer from financial loss and identity theft and this will not only keep them away from your online store but also sue it.

Do not ignore security issues as you might face lawsuits, penalties, and revoked privileges that will harm your reputation. Always make a point to scan your site on regular practices so that your system to fully up to date with security patches.

Keep your business unaffected from Magento issues:

Any time an uncertain Magento issue may arise that does not mean you can’t meet your eCommerce requirement. Business owners can prevent these issues or solve them if they take action promptly.

Below are some fundamental requirements for a flawless Magento store operation:

  • Periodic Magento Maintenance
  • Required Customization
  • Standard security testing
  • Contact Magento expert in case of malfunction

As we have stated, Merchants should be fully aware of these critical issues in order to prevent them. Perform Magento performance optimization service with the help of experts to overcome Magento issues.

Buy X Get Y Free – How Can You Set Up Special Promotions In Magento 2?

free shop

You can raise revenue of your business by setting up ‘buy X get Y free’ promotions.

What do we mean by ‘buy X get Y free’ promotion?

One of the important actions while creating the shopping cart price rule is a ‘buy X get Y promotion.

It will increase online sales by providing you variety of different sale scenarios which will drive customer traffic. You can enter correct number of products from a given field in the cart by using the sub-selection tool.

Let’s us learn…

How can you create a Buy X get Y free promotion in your Magento 2 Store?

You need to follow our below mentioned 5 steps in order to create a Buy X get Y free.

Step 1: Set a Cart Price Rule
Step 2: Make Conditions
Step 3: Spot the Actions
Step 4: Mention the Label
Step 5: Save and Test

Step 1: Set a Cart Price Rule

  • You need to go to Stores -> Marketing -> Promotions -> Cart Price Rules from the Admin sidebar
  • Next you have to Click “Add New Rule”. On the left side of the panel is an option “Rule Information, Conditions, Actions and Labels”.
  • Now edit “Rule Information” settings as follows:
    • Enter a Rule Name and a brief Description.
    • Now, set Status to “Active.”
  • Place Website to “Main Website.”
  • Choose the Customer Groups.

Step 2: Make Conditions

You have to set up the Conditions tab as follows:

“If ALL of these conditions are TRUE
Total items quantity is 2”
Total items quantity shows a sub-selection of the items in cart and matching ALL of these conditions

Step 3: Identify the Actions

In step 3 you have to select “Actions” in the panel on the left. Then, do the below steps:

  • Set “Apply” to “Buy X get Y free”.
  • Take for example you set “Discount Amount” to 1 then that quantity your customer will receive for free.
  • Set number in the “Maximum Qty Discount is Applied to” field to enable the limit of the number of discounts that can be applied when the condition is met. For example, enter “1” to discount only one item.
  • Now, enter the quantity that the customers have to buy in order to qualify the discount in the Discount Qty Step (Buy X)” field.
  • When you are done with above steps then click on Save.

Step 4: Mention the Labels

In this step, select “Labels” on the left from the panel. Then, do one selections from the below

  • Enter a “Default Rule Label for All your Store Views”.
  • If your store is available in multiple places then you must enter “Store View Specific Labels.

Step 5: Save and Test

When you have completed all the steps then you need to click on “Save Rule”.

Your Buy X get Y free promotion will appear on your Magento 2 Store after an hour or so. Allow enough time to your system to get into it. Users need a testing process so make sure that the new rule works correctly.

Now it’s time for you to take advantage of this method by following our tutorial. With the help of this special promotion you can attract customers and visitors and raise your store revenue.

How to integrate Zoho CRM with Magento 2?

magento zoho integration

If you are looking for ways to collect information and customer data from your Magento 2 store then you must integrate Zoho CRM with your Magento 2. Zoho CRM will help you in attracting more customers to your store.

So what exactly is ZOHO CRM?

Zoho CRM is a one-stop solution for organizations, marketers, or sales departments to track customers, understand their behavior, and enhance their experience. Power-packed with features and varied functionalities it helps developers integrate all the customer data and migrate from the Magento 2 warehouse into the Zoho CRM platform easily.

Making the integration smooth and seamless, gives easy access to the customer data for detailed analyses about a particular customer. This helps organizations with better decision-making for all the marketing campaigns based on customer demands.

How to integrate Magento 2 and Zoho CRM?

The following steps can be a quick guide that will make the migration easy for you:

  • Sign in to your Zapier account -> Select Make a Zap
  • Go to ZOHO CRM login and sign up there
  • Then follow the below steps for an easy integration
    • Choose a Trigger App which you want to integrate
    • Then from the Dropdown list select the field you want to integrate
    • Click on SAVE to continue

Following images will make it easy for you to understand.

Here at this stage, you have to connect your account. For this Go to Magento 2.0 store -> Select Account -> Enter Details like Full domain name, Admin User name, and Admin Password.

Once you have entered the details, click Yes to continue. Great! This way you have tested Magento 2.0 successfully. Now follow the next steps to continue with the integration.

  • Go to ZOHO CRM -> Choose Action App field

  • Select Action like to add new contact -> Click Save to continue

  • Then select ZOHO CRM Account -> Click on Connect Account -> Follow the guide

  • Next, Set up template -> Set up contact -> Enter details -> Click on continue
  • Zoho CRM integration tested successfully
  • Choose finish and set the new ZAP name to complete the integration

You are done with your set up and now the system will help you with the auto-check in your Magento 2.0 store for any new customer automatically.

  • Below is the file that you have just established. All your contact details along with other information are just in one place for easy access.

So, in this way, we integrate Zoho CRM with Magento 2 and now it’s time for you to try these steps for easy integration to uplift your sales. If you still failed to integrate, then hire Mage Monkeys for the Magento integration service.

Insights from a Magento Community Initiative to Increase Sales from Mobile Users

magento master

Are you aware of the fact that 86 percent of mobile shoppers abandon their shopping carts during the checkout process.

Today the mobile Ecommerce has become a huge challenge. In a way that it requires a collaborative efforts to overcome which is why Magento excitedly became the sponsors of the mobile Ecommerce Optimization Initiative.

Below are the results from the Initiative:

So far, Magento has gathered preliminary merchant data on four of the experiment templates:

  • Security icon placement
  • Credit card autodetect
  • PayPal express checkout
  • Zip code autofill

EXPERIMENTS:

Security Icon Placement

Security is most concern factor for online shoppers because they share their personal and credit card information online. The main aim of this experiment is to determine how the presence of a security icon at checkout will impact mobile conversions.

With an average lift of over 17 percent, the security icon surely has had a dramatic impact on mobile based revenue per visitor or RPV.

• Credit Card Auto Detect

During the online shopping experience if any form of friction occurs like added form fields or checkboxes then it might lead to shopping cart abandonment.

The Credit Card Auto Detect experiment is to reduce this friction by auto-selecting a customer’s credit card type (Visa vs. Mastercard etc.) based on the first few numbers of the card they enter. This experiment was designed to decrease the number of fields to fill at checkout page and the credit-card auto detect had an RPV lift of 21.53 percent for desktop but a -7.99 percent drop for mobile users.

With this experiments some merchants had seen a positive lift for mobile so Magento recommends testing it yourself to decide whether it works for you too.

• PayPal Express Checkout

Customers doesn’t like to enter the credit card number, expiry date and security code each time they shop online as they want their online sjopping to be fast and easy.

So, this experiment will let you add an easy-pay options such as PayPal and/or PayPal Credit buttons on your checkout page which will increase a shopper’s likelihood of completing their shopping. You can easily apply the PayPal checkout button at different points in the checkout process. Adding the PayPal shortcut checkout on the Mini cart page provided the largest impact on RPV (with an 8.72 percent lift) without decreasing the average order value.

Try to place this PayPal checkout buttons more prominently on your site and experiment with different locations to conclude what works best for you.

• Zip Code Autofill

Your customers mobile shopping experience might see a additional friction if they are manually entering shipping information every time they shop. The Zip Code Autofill experiment aims to reduce this friction by auto-filling a customer’s city, state, and country fields after their zip code is entered.

This experiment has some surprising results, for mobile the RPV dropped by 0.88 percent, while the RPV for desktop increased by 3.42 percent.

The relatively small impact on conversion may be attributed to the fact that shipping information is one of the last steps in the checkout process, where cart abandonment rates are already low.

This may be a good experiment to try if you see a high shopping cart abandonment near the end of the checkout process.

Its Time for you to start experimenting

Magento recommends experimenting with the optimizations which you anticipate will have the biggest impact. And don’t worry if they don’t produce the immediate results you want. The key is to keep experimenting until you find the mix of changes that best work for you and your site.