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You need to choose your platform for your E-commerce very carefully as the success of your business depends on it. If you opt for a CMS which doesn’t support your immediate and future plans then it would be difficult to handle. Therefore, you should do the necessary research which helps in saving your cost as well as your time.
To help you decide better we are going to judge both Magento and WooCommerce (WordPress Ecommerce plugin) in the below-given categories:
The most important difference is that WooCommerce is an add-on to the content Management system WordPress whereas Magento is a standalone, dedicated E-commerce platform.
1.Discounts and Coupon Codes
Magento gives you a liberty to create discount and coupon codes on the other hand, WooCommerce has this feature at a very basic level which will not solve your purpose.
2. Themes and Templates
Magento and WooCommerce comes with a verity of themes and templates and among them some are free and if you want more than you need to pay some amount.
3. Multi-Languages Support
Magento lead in multi-language support which is completely built-in. Conversely, in WooCommerce you have to purchase WPML which will allow your WooCommerce sites in multiple languages and multiple currencies.
Magento 2 is famous for its SEO capabilities. All thanks to the power of SEO friendly, for the matter of fact your site will raise the rank in the search engines and it will fetch more and more traffic.
Performance and Speed
Overall performance plays an important role in deciding platform for your E-commerce site. No customer likes to wait for your site to get loaded fully which will ultimately result in bad business. There are users who complain that Magento is slow and it has a real issue with a backend. Infect it has often accused of being an old-soul. But how user optimizes backend and store is the real solution to the problem.
Extensions and number of plug-ins play an important role in determining the speed and performance along with this your web host is also part of it. Overall, set of external factors decide your site speed and performance. Therefore this round is a tie as Magento and WooCommerce either perform well at some or the other way.
A study in 2015 suggested that more than 30,000 sites are hacked every day. With an advanced technology and hackers around it is getting increasingly important to keep your website secure. Whether you have a blog or an online store you need to give priority to security. Your E-commerce site will have a lot of customer detail and personal information so you have to keep your site free from security issues.
WooCommerce and Magento both come with an advanced security measures but still doing everything from your end is essential. The CMS itself must address security concerns adequately, and that’s where Magento sets itself apart.
Though both platforms can’t be hundred percent secure but Magento steals the show with the frequent release of security patches making it a great source of comfort. New users may find it slightly complicated to implement but they will help you secure your store so Magento clearly wins this round.
The Deployment Aspect
Starting an online store comes with a series of pitfalls however you don’t want your E-commerce platform choice to be one of them. If you are already using WordPress and opted for WooCommerce then you don’t have to migrate or look for interfaces. Being an extension of WordPress itself, WooCommerce is tailor made for beginners too owing to its wide range of plugins, easy setup and tutorial videos for assistance.
Magento has the same capabilities yet it falls short when it comes to adding extensions to your existing website. Not only will you need a Magento-specific programmer and the overall process becomes a tad expensive as well.
Ease Of Use
This category is won by WooCommerce and you will ask why? Well, the winner in question is a WordPress plugin and knowing that WordPress itself is easy to use a platform. Hence WooCommerce takes the lead and makes users feel welcome.
Whereas, Magento is a robust CMS and it is not a novice-friendly platform. Magento is a complete high-level professional platform where you can learn a lot but it’s difficult for one person to master the platform and deploy an online store with completes functionality themselves. You need to have at least intermediate knowledge of the platform to get your hands on.
WooCommerce is easy and beginner-friendly even if you do not have any knowledge of E-commerce platforms. With WordPress plugin, it has made the work very easy going. Documentations and a multitude of tutorials are available for beginners help. Hence, WooCommerce is a safe pick for many.
Both Magento and WooCommerce are open-source platforms which give them the benefit of attracting a large user base and community.
WooCommerce is a relatively new entrant compared to Magento with both releasing in 2011 and 2007 respectively. With a difference of four years Magento has become the de facto king of the E-commerce market and apart from the support you get from a plethora of official documents and guides, there is a huge community for Magento that is ever-ready to help you any time you need. Since Magento has a far active and bigger community you can reach out to, it edges the competition leaving WooCommerce far behind.
We are leaving out the paid Magento Edition with dedicated support since the competition (WooCommerce) is a free CMS, but users can always consider the fact that if they ever need to scale their business up a notch, the Magento Enterprise edition is an excellent option for superior support.
Both Magento and WooCommerce are open-source platform and comes with free of cost giving users the option to start an online store without huge investments (apart from the other costs for the sake of this review) which is overall a great deal.
However, not paying a dime to use a great product comes with a cost, and you may end up paying more of that cost if you opt for WooCommerce. While WooCommerce is a great option for a beginner level store but with time you will realize that it is limited in its capabilities. On the other hand, Magento’s free version provides you a greater flexibility and features to play around with and also you can scale up your store without much hassle.
Magento’s paid options are there for the considerations, but with their enterprise edition going up to a massive $18000 per month and it is not a great option for a startup or even for a mid-sized online store. we’re counting on you to scale your business to the point you need that Enterprise edition, and we’ll keep our fingers crossed.
Thus, with the free Magento version providing greater flexibility and far more options, Magento is a clear winner.
WooCommerce can integrate with just about any service provider, due to its extendable nature. Some of its popular integrations include:
Magento supports integrations with the following business systems and applications:
Apps and Support
Officially, Woocommerce has 300+ apps and plugins and Magento has 3300+ plugins and extension. So you have your winner here.
WooCommerce can handle unlimited inventory but practically not more than 3000 products while Magento can easily handle unlimited inventory with countless products to manage.
WooCommerce needs third-party module while Magento is considered to be a multivendor platform.
Multi store front
Magento is a multi store front which WooCommerce is not.
Finally, that brings us to the end of WooCommerce vs. Magento. While a lot is depended on your requirements and needs but still the choice is pretty clear. If you are looking for a small online store and do not have any real experience of using a CMS then WooCommerce is a great option but if your plans include scaling your business up, tightening your security over time, and basically challenging eBay and Amazon in the near future, then the choice is clear: