How can you enhance your online checkout process?

Let’s admit that if your checkout process is complicated and time consuming, unfriendly and insecure then there are chances of customers abandon a shopping cart. It is said that as high as 80% of your online shoppers will abandon their carts because here a shopper turns into a paying customer. Further, if you are unable to manage your site well then they can easily navigate from your site to another, no matter how great your products are.

Cart Abandonment

• 67.91% is the average cart abandonment rate.
• $260 billion is recoverable only by better checkout flow and design.
• 39 potential areas can be optimized to enhance checkout.
• 35.26% increase in conversion rate through better checkout design.

Hence to optimize checkout process and increase your sales and trust we have mentioned six tips.

1. Mobile Friendly Site

Today every business is run in the mobile ear so it’s important that your site should be optimized for mobile devices and for the checkout process. Customers will not like to visit your site if the text or products information/images are too small to read. So make sure that your website is mobile-friendly.

Tip: 88% of smartphone shoppers have faced a negative experience due to difficult navigation (51%), too small product images (46%), and inconvenient checkout process (26%).

2. Guest Checkout

Sometimes login can be the painful step when it comes to registration. Shoppers refuse to register for checkout hence allow checkout as the guest.

Tip: Allow checkout without login or ask them to login via social accounts.

3. Easy Checkout

Some online stores offer an insanely long checkout process with endless steps and this can be a real challenge for your shopper’s patience. In some cases, they might give up right in the last step due to the frustration of having no idea when it is completed. So make sure that your customers are aware of the whole checkout process and inform them about all the steps.

Tip: go for one Step Checkout, it’s the most ideal for online stores especially with shops on Magento platform. This will enable shoppers to clearly know where they are in the process and it will cut down checkout time. (Thanks to no difficulties in website navigation)

4. Secured Checkout Process

Nearly one-fourth of online shoppers have the concern when it comes to payment security. They are worried because it holds their personal details and payment information. Give them confidence by featuring trust signals, that all your checkout process is secure. This assurance will make them complete their checkout process.

Tip: Very few people have heard about “thawte” (Teleflora’s badge) but they know what “secured” means they are aware of Padlock indications. They also know that the style of symbol usually means that there are security measures in place on the site.

5. Necessary Information Only

Additional information can be confusing or annoying such as ID card no, Mobile phone or company address. This information is sometimes hard for customers to remember and its time to consume as well. And no customer is free to fill all these unnecessary details. So just ask them only important information.

Tip: if you want to know more about your customers or for other purposes then mark those fields as optional. It will make it little easier for a customer of what to fill or omit.

6. Different Modes of Payment

If you don’t want to lose your potential customers then be generous with payment methods. Your customers may want to pay through different methods to make sure that you offer the most popular methods like the debit card, credit card, net banking, etc.

Tip: In Armour and Nike’s checkout process features the “Checkout with PayPal” button at the very beginning of the cart.

7. Opt for one click checkout:

In a researched, it’s noticed that one click checkout has increase online sales tremendously. MageMonkeys has experience in designing one step checkout process.

Mage Monkeys‘ one step checkout form features:

• One page optimized checkout.
• Compatible with the 3rd party modules.
• Supports nearly 100% of payment methods.
• Supports Ajax popup “Terms and Conditions” checkbox.
• Auto-update the total price, discount and other information.
• Google address suggestion
• Allow buyers to checkout as a guest or register of login in a popup box.
• Easy drag and drop to customize checkout layout.